business model-innovation-techba-1233009104324372-2
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Welcome to Silicon Valley =)
Prepared forTechBA by:
Dariana Urrutia - ITAMArmando Maldonado - ITAMXimena Venegas – CIMA CIAbel Hurtado - CIMA CICésar Salazar – CIMA CI
January 26th, 2008
Business model innovation
Tikkia as a Case Study (INTRODUCTION)
This presentation covers the work we did at Tikkia, integrating:
• Alex Osterwalder’s work (Université de Lausanne)
• Armando Maldonado and Dariana Urrutia’s studies at ITAM
• CIMA CI’s expertise
Just for the record
• Tikkia.com is a brand new (alpha becoming beta) online network for IT professionals in Mexico.
• The company behind Tikkia is CIMA CI (TechBA 4th generation), through its innovation unit: CIMA Labs
Timeout, please!
Are you into the IT business?
Join Tikkia now!
http://www.tikkia.com
Let’s start with a Big Question.
If you build it, will they come?
Probably not.
Even if they come, will you get to fill your pockets?
So, what’s to do?
Business model innovation!!!
What is a business model?
Answer #0 (bonus)
Answer #1
A business model is nothing else than a representation of how an organization makes (or intends to make) money.“
Answer #2
A business model is the simplest path to understand how to profit from a market opportunity.“
Answer #3
The business model is the core of the business plan and any other strategic document.“
What is a business model?
It’s not…
…a mission statement…a revenue model…a value proposition…a strategic plan…a business plan
x
Let’s start with Alex’s example
Vs.
Let’s start with Alex’s example
Let’s make it simple
WHAT?
The canvas – A blank space
WHO?WHAT?
The canvas – A blank space
HOW? WHO?WHAT?
The canvas – A blank space
HOW? WHO?WHAT?
The canvas – A blank space
Then, the building blocks
Key activitiesKey activities
Key resources
Key resources
Partner networkPartner network
Client segments
Client segments
Distribution channels
Distribution channels
Client relationships
Client relationships
Value proposition
Value proposition
Cost structureCost structure Revenue streamsRevenue streams
The 9 building blocks of the BM
Work in progress
The 9 building blocksInternal External
Design Insight
Key activitiesKey activities
Key resources
Key resources
Partner networkPartner network
Client segments
Client segments
Distribution channels
Distribution channels
Client relationships
Client relationships
Value proposition
Value proposition
Cost structureCost structure Revenue streamsRevenue streams
Magic triangle #2 – Who?
Client segments
Client segments
Value proposition
Value proposition
Revenue streamsRevenue streams
Distribution channels
Distribution channels
Client relationships
Client relationships
Key activitiesKey activities
Value proposition
Value proposition
Cost structureCost structure
Magic triangle 1 – How?
Key resources
Key resources
Partner networkPartner network
Business model framework
Key activitiesKey activities
Value proposition
Value proposition
Cost structureCost structure
Key resources
Key resources
Partner networkPartner network
Client segments
Client segments
Revenue streamsRevenue streams
Distribution channels
Distribution channels
Client relationships
Client relationships
Remember: The business modelshould be CONSISTENT
HOW? WHO?WHAT?
The canvas – Not so blank!
Exploring the WHO?
Client segments a.k.a. The Market
??Big Qs about the market
• Whom are we creating value to?
• What market segments want my product?
• How large is each segment?
• Is it growing?
• What does the customer want?
• What are the real needs of my customer?
• What are his major concerns?
Organizing the ideas
Organizing the ideas
Job opportunities Get certified for
current knowledge Share interests and
knowledge Be important!
Job opportunities Get certified for
current knowledge Share interests and
knowledge Be important!
Is that it?
Short answer: YES
Is that it?
Long aswer: NO, this is just the beginning
Next steps?
1. Webinar with Dr. Maldonado in one month.
2. 12 weeks of learning how to feed the butterfly.
3. Feed the butterfly!!!
As a conclusion…
1. Focus on the market.
2. Find the businss opportunityt through the model.
3. Then, stick to an action plan.
No business model?
No business model = No business at all
Tough, tougher, toughest
Give it a try! Access to templates and book chunkshttp://business-model-design.blogspot.com/
Access to slideshowshttp://www.slideshare.net/Alex.Osterwalder
Presentador:César Salazar – Director de CIMA Labs/Tikkia
http://www.tikkia.com/cesarsalazarhttp://www.twitter.com/cesarsalazar
January 26th, 2008
Business model innovation
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