business model_ marketing ppt
Post on 13-Apr-2017
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Jyoti Mishra
Sulbha Handa
Vikram Dey
Food at your doorstep at moonlight times....
Company Profile Company Name: Moonlight Services Pvt .Ltd
Registered Office: 402, Hi-Tech Park , Sector 10, Vashi, Navi Mumbai-400703
CIN: LFOODSMH2015PTC123456
Service Tax No: APOPD7737CST001
Website: www.moonlightservices.com
Founders: Jyoti Mishra, Sulbha Handa and Vikram Dey
We Serve You @ : Mumbai Pune
Vashi Powai Hadapsar Magarpatta
ViMiCO
MissionCorporate objectivesVision
Vision : To be most approachable and holding good position in the market.
To expand our business into different verticals by 2020.Mission : To be customers’ first choice for midnight food services.
To win over the confidence of the customers’ in aspects of quality and hygienic food.
Corporate Objective : To be the leader in food delivery services.
PESTEL : Politic
al
Economi-cal
Social
Technical
Environm-ental
Legal
Porter’s 5 Force Model Threat of
New Entrants
Competition
Bargaining power of Buyers
Bargaining Power of Suppliers
Threat of Substitutes
Marketing StrategyDifferentiation: We are providing night delivery services (open from 11pm- 4am). Best in Hygiene and Quality. Segmentation:
•Middle to High income group.•Male and Female.•Middle age group.
Demographic
•Metro Cities.Geographic
•Preference of Hygienic and Quality food.
•Name itself create curiosity.
Psychographic
Marketing Strategy Targeting:
Night shift working professionals ( IT companies, Call centres etc). College students staying in hostels or PG. Positioning:
Flexibility of approach and payment. We will provide paper plates and spoons with every order. Freebies with every order.
FCB Grid:
High Involvement- Emotional
BCG Matrix:
Pricing Strategy:
Psychological Pricing Value Pricing
Promotions:
Online
Others
Investment Plan: JSV.xlsx
Future Plan: Full time service.Business Expansion to other metro cities.Introducing other verticals .
Thank You
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