business plan 5.4 1. what is a business plan? defn: “written document containing the guidelines...

Business Plan

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What is a Business Plan?

Defn: “written document containing the guidelines for the business center’s marketing programs and allocations over the planning period”

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Business Plan

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…Need to be employed by anyone who is in business

…Set a strategy for future growth and can be used to attract investors and loans

…Business Plans are also kept and developed over time by existing businesses, and even started over when new opportunities arise.

Types of Business Plan include…

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Summary Special Project Feasibility Start-up Presentation Internal Growth

Business Plan Essentials…

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• Executive Summary• Business Strategy• Marketing Strategy• Team & Management Structure• Financial Budgets & Forecasts

Executive Summary

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Introduction to business

Competitive advantages

Brief summary of the plan

Business Strategy

Tactics

Strategic Impact

Business’s core values

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Marketing Strategy…

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SWOT Analysis Market Research Distribution Channels Strategic Alliances E-commerce & Technology Marketing Budget Credibility & Risk Reduction

Team Management and structure

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Skills, Experience, Training & Retention Advisers Management Systems

Financial Budgets and forecast

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Profit & Loss Forecast Cash Flow Forecast Balance Sheet Forecast Capital Expenditure Budget Break-even Analysis

Your “Business Plan Toolkit”

1. Executive Summary (of the Business Plan)■ 1-3 page standalone

Word or PDF document2. Investor Pitch

■ 10-16 Slide PowerPoint3. Business Plan

■ 15-40 Page Word or PDF document

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Your “Business Plan Toolkit”

1. Financial Plan■ 5-20 Page Spreadsheet■ 2-3 pages in Business Plan ■ 1 Slide in Investor Pitch

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Business PlanSample Table of Contents

1. Executive Summary2. Problem/Market Opportunity3. Business Concept & Vision4. Solution5. Competitive Landscape6. Intellectual Property7. Customer Value Proposition8. Revenue Model9. Sales, Marketing & Alliances10. Manufacturing/Operations11. Financials12. Investment/Uses of Funds13. Team

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Cover Company name Industry Date Contact information

Name of primary contactEmailOffice phoneMobile phoneCompany website

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Exercise

Read the corporate business plan for India Post for the period 2009-2014.

Prepare a business plan for your Division/ sub division for the next three years.

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