buzzfeed brand book

Our Mission 4Typography 6Logo Usage 8Logo Colors 12Logo Proportions 14Correction Policy 16

BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M.

BuzzFeed is redefining online advertising with its social, content-driven publishing technology.

BuzzFeed is the leading media company for the social age, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in real time with the hottest content of the moment.

That’s 200 million different people viewing our content and sharing it with countless of others.

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Our logo is a very valuable asset. We must treat it nicely. Never abuse our logo, it doesn’t have arms so it can’t fight back (our lawyers, however, are another story).

We’re not a rules and regulations kind of company nonetheless here are some examples of what we think is cool and what should be punishable by a face-palm of unimaginable force.

Small Icon For social media

Full Title For the website

Trending Arrow For the application

Here are examples of what not to do with the logo. The horror!

Icons are never red on a white background. Trending arrow is red.

BuzzFeed is never in any other color besides red on white or white on red.

BuzzFeed Red

Headings Blue

Sticker Yellow

C= 100 M=0 Y=0 K=0R=0 G=174 B=239

C=0 M=0 Y= 100 K=0R=255 G=242 B=0

C=0 M= 100 Y=100 K=0R=237 G=28 B=36

Between letters 0.125 inches

Between BuzzFeed 0.25 inches

All the right angles Don’t mess with the trending arrow, download the file and nobody gets hurt.

Corrections are important for two reasons: First, because we need to be right. And second, because transparency is a core value for BuzzFeed.

That’s why you don’t hear us saying things externally that you don’t hear internally or vice versa; that’s why we are so open to engaging critics on Twitter and elsewhere. We live in the social conversation, and we can’t hide from it. And while every error is a weakness, fully and openly correcting them is a strength.

This new policy has two goals. One is to have a better handle on any mistakes we make. But the other is to avoid the one thing worse than making an error, which is resisting correcting it.

We all make mistakes sometimes; the fullness and speed of corrections is one of the delights of digital journalism, and we should embrace it.

should include the accurate information. It should explain the error, and it may restate the error when it’s necessary to clarify what it was or to debunk a claim.

Corrections should be in plain English, not in the somewhat formal corrections style traditional among news organizations.

Be very thorough and careful. The absolute worst thing is to have to correct your correction. If the correction is about a person, it’s often a good move to read the correction on the phone to its subject before printing it.

Try to mention the correction on all channels the story went out on. If you tweeted it, tweet the correction, etc.

If noting the date/time of the correction is relevant, please add to the end of the correction in parentheses:

(12/12/2013, 4:25 p.m.)

The correction’s tone should echo the tone of the item, in keeping with its gravity.For a factual error in, say, a funny list, the language can be fairly colloquial and even humorous as long as it contains the basic building blocks — “we got something wrong, and here is the correct information”; whereas for a news error, the language should be more sober and direct.

A dumb mistake on a list of weird facts about Love Actually can begin:

An error of fact in a news story should usually be labeled:

(12/12/2013, 4:25 p.m.)