Varsha Tirukonda (vrtiruko)

● Internet media company● Founded in 2006● Based in New York City

HISTORY

● Provides "the most shareable breaking news, original reporting, entertainment, and video"

● Website● Mobile apps

PRODUCTS

● Private company● Over $500m in investments● Valuation is wide ranging: $200m - $1b● $170m in revenue in 2015 (half of projected)● Slashed its predictions for 2016

FINANCIAL INFO

● Specializes in shareable content to expand reach

● Revenue comes from native advertising

● Seamlessly integrates ads with content

BUSINESS MODEL

● Example: MINI’s “Not Normal” campaign

BUSINESS MODEL

● Example: MINI’s “Not Normal” campaign

BUSINESS MODEL

● Example: MINI’s “Not Normal” campaign

BUSINESS MODEL

● Example: MINI’s “Not Normal” campaign

BUSINESS MODEL

COMPETITION

Company # of Brands Online Mobile Print Total US

Circulation

Buzzfeed 1 x x 85m/month

Huff Post 1 x x x 90m/month

Vox 8 x x 50m/month

Slate 1 x x 17m/month

● Create easily and quickly digestible content (content worth sharing)

● Leverage social advertising network

SECRET SAUCE: MEMES

● Will continue to grow in engagement and influence

● Shape how other organizations sell ads, hire employees, and approach their work

PREDICTION

Sources:

● http://www.theatlantic.com/technology/archive/2015/04/the-eternal-return-of-buzzfeed/390270/

● http://www.beammessenger.com/img/buzzfeed.png● https://www.ft.com/content/26ebf992-00c4-11e6-99cb-83

242733f755

QUESTIONS?