Live Video Broadcasting

BuzzFeed’s Next Big ThingAlex Alvarez, Mollie Falk, Rachel Hoffman

What is live video broadcasting?• Real-time, live video or audio• Streamed over the Internet• Can be interactive

• Makes marketing more convenient and cost-effective– Increased global brand recognition

• Introduction of virtually reality to the technology community – Make it possible for people to as if they are at an event

• Increased user mobility• Use of celebrity livestreaming

“Social Media’s Flavor of the Month” - Wall Street Journal

Who can use it?• Users• Professionals• Celebrities• Staff• Pretty much anyone

who wants to can livestream

Can BuzzFeed adopt this?“Speaking about tech companies, they are taking

livestreaming one step forward with virtual reality.

These sort of things attract large audiences to their

events, which eventually leads to more hype.” -

Huffington Post● Next step● Able to continue to compete

with other outlets (i.e. Facebook)

● People like video

How can BuzzFeed leverage it?• Community engagement

– Enable all users through BuzzFeed’s Community to interact

– Hold discussion forums• Entertainment & News can both livestream

– Breaking news is relayed faster– Livestream entertainment videos (i.e. Tasty)

Can Condé Nast adopt this?

• Develop a concrete platform

• Access via magazines’ websites or apps

• Live-broadcast of events– New York Fashion Week– Shootings– Quick Interviews & Live Feed

Vanity Fair

Is it disruptive?• Definitely not• Live video broadcasting in the next big trend• A great platform for journalists, companies, businesses, etc.,

to share news/information and interact with a desired audience

CitationsRevis, L. (2016, January 5). Social media trends 2016. Huffington Post. Retrieved

from http://www.huffingtonpost.com/layla-revis/social-media-trends-2016_b_8914190.html

Live, vl. (2000). What is live video streaming or Livecasting? Retrieved September 11, 2016, from http://www.vlinklive.com/explore-live-streaming/frequently-asked-uestions/what-is-live-video-streaming-or-livecasting/

Stern, J. (2016, April 26). What to know about live video, social media’s latest craze. The Wall Street Journal. Retrieved from http://www.wsj.com/articles/live-video-what-to-know-about-social-medias-latest-craze-1461691861

Go live on Facebook. (2016). Retrieved September 11, 2016, from https://live.fb.com/about/

Revesencio, J. (2015, August 11). Should Livestreaming be part of your social media strategy?Huffington Post. Retrieved from http://www.huffingtonpost.com/jonha-revesencio/should-live-streaming-be_b_7971504.html

Kosoff, M. (2016, April 6). Mark Zuckerberg is turning Facebook into a live-streaming empire. Retrieved September 11, 2016, from Vanity Fair, http://www.vanityfair.com/news/2016/04/mark-zuckerberg-is-turning-facebook-into-a-live-streaming-empire

CitationsCitations