Its Like People’s crazy own kind of heroin. By Ashri Del Rio, Digital Strategist at ABS-CBN

Why do People Get Addicted?

No slideshows. Only scrollable lists.

-Peretti

No crappy Display Ads.

No deceptive post and Manipulative Headlines!

Entertaining And Substantive Content, Naturally Shareable.

-Jon Steinberg

Is Publishing content that readers love. Something worth SHARING.

Why do People Get Addicted?In Summary…

How do the business earn…

Revenue from social advertising that users love and share

Revenue from Sponsored Content

Managing own servers, Built CMS from scratch, created own realtime stats system, Has own data science team, invented own ad products and own post formats.

takes full responsibility for the technology, the advertising, and the content.

How do they earn like a boss?In Summary…

LIFESTYLE- Its a way of living.

Different ! Content PresentationMoving on…

^

How do they present

their? Content

SlideshowsListsPollBlogsPhotos & GIFs Videos

What do we want?

…Go to for LIFESTYLE inspiration

Change the Game…Let users Live the “Kapamilya” star lifestyle.

Let them become…

ONE STEP CLOSER to

…But HOW?

We already have CELEBRITIES!

Lets go deeper!

Use our CELEBRITIES?

…So Why do People Love celebrities?

Popular & AttractiveThey are…

Inspirational & RelatableSo we should do something…

Because PEOPLE…

wants PERSONAL connection to POPULAR

YES!

And Make it…

Fresh, Timely & Useful

So that PEOPLE…

will SHARE it!

!

! ! ! ! ! ! ! ! ! &

the LIFESTYLE

By Ashri Del Rio, Digital Strategist at ABS-CBN

Follow me on Twitter! !@iamashri