CATALONIAA LIFESTYLE THAT WORKS

June 2012

www.investincatalonia.com2

1.4% of EU-27 population

1.7% of EU-27 GDP

1.3% of EU-27 exports

15% of Spanish population

20% of Spanish GDP

25% of Spanish industry

30% of Spanish foreign trade

CATALONIABARCELONA

+ KIT 2.1 / 2.2 / 2.3

Area 32,106 km2

Population 7.539 million

Average temperature

16.17ºC

Average hours of daylight

12 h 57 min

GDP mp 2011 € 210.150 billion

Agriculture (GAV 2011)

0.95 %

Industry (GAV 2011)

20.30 %

Construction (GAV 2011)

10.58 %

Services (GAV 2011)

68.17 %

Tourism (visitors 2011)

27.9 million

GDP per capita 2011

€ 28,270 / year

Exports 2011

€ 55.53 billion

Imports 2011

€ 70.85 billion

R&D spending 2010

1.63 % of GDP

Catalonia’s population is similar to those of countries like Bulgaria and Austria. Its GDP is greater than Finland’s and the Czech Republic’s and similar to that of Denmark. It exports more than Romania and Greece and about as much as Portugal and Slovakia. Catalan GDP per capita is 14,4% above the European average (EU-27) and above those of the UK and Italy.

www.investincatalonia.com3

A metropolitan area similar in size to Frankfurt, Munich and Rome in terms of population (4.8 million)

The 5th most visited European city and 16th in the world One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites. Best Southern European city and 2nd Best European region for FDI Strategy (FDI

Intelligence, 2012). 2nd world city in International Congresses (ICCA/BTCB, 2011). Top cruise-ship destination of the Mediterranean. A venue for major cultural, sports, economic and business events.

+ KIT 2.1 / 2.3

Since 1996, Barcelona retains its top ranking as the best city in Europe in terms of quality of life for employees.

European Cities Monitor (Cushman&Wakefield)

CATALONIA

BARCELONA

www.investincatalonia.com4

MORE FROM LIFEMORE FROM BUSINESS

14,000,000foreign tourists a year visit Catalonia

25% of those who visit Spain, the 3rd most visited country in the world

5,000,000foreign visitors a year in Barcelona

the 5th most visited city in Europe

+ KIT 2.1 / 2.3

A hub of high value added industries: chemicals, pharma, packaging, agro-food, automobile...

A major pole of attraction for: health and social services, ICTs, media, logistics, tourism, education...

www.investincatalonia.com5

TALENTeducated-creative-work

ethic

GLOBALconnected-mobile-open-

attractive

BUSINESS-ORIENTEDcompetitive-dynamic-

diversetechnogical-business

friendly

www.investincatalonia.com6

EDUCATED

13 public and private universities

more than 221,000 students

more than 600 different degrees

campus of International Excellence

1% of world scientific production (Nature)

two of the top five best executive education schools around the world

Universitat de les Nacions Unides UNU

780 students attend IESE Master’s programmes (2011-2012), and 80% of them are

foreigners

Each year, more than 3,000 organizations in more than 50 countries choose ESADE

to recruit employees.

+ KIT 2.3 / 6.4 / 6.1 / 6.3

www.investincatalonia.com7

CREATIVE

large-scale design projects (DHub, BCN Design Week…)

50 design training centres

tradition, knowledge and experience

design applied to people’s needs

design studios and corporate design centres (Alstom, Volvo, HP, Roca…)

Creativity and innovation in fields such as graphic design, art, urban planning, architecture, fashion, gastronomy, industry…

www.investincatalonia.com8

WORK ETHIC

Catalans have an entrepreneurial spirit and are focused on identifying opportunities and finding solutions.

An innovative spirit combined with a solid and collaborative work ethic has allowed Catalans from all walks of life to stand out in their particular areas of excellence.

Barcelona Supercomputing CenterBarcelonaTech University

A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.

+ KIT 7.2

www.investincatalonia.com9

CONNECTED

80 airlines flying 140 destinations around the worldMore than 32 million passengersBest South European Airport Best European Cargo Airport

One of the main ports on the Mediterranean Leader on the Mediterranean in traffic of vehicles

Terminals interiors (Saragossa, Lió)), port en xarxa 1st cruise-ship port on the Mediterranean and 2nd in the

worldA 259-ha of logistics activity area

+ KIT 15

Easy commuting by public transport (bus, subway, tram)

Excellent road network connecting internal market

Mediterranean Rail Corridor, EU priority project

Barcelona is one of the few

cities in Southern Europe with full-modal transport integration (port,

airport, motorways,

railway) within a 7-kilometre radius,

each with global

connectivity.  

www.investincatalonia.com10

MOBILE

“ We are thrilled to announce that Barcelona will be the Mobile World Capital for the next seven years. This is an exciting time for the city and for the mobile industry as a whole”

John Hoffman, CEO GSMA Ltd.

smart citymobile solutions

m-Transportationm-Healthm-Contentsm-Paymentsm-Education

www.investincatalonia.com11

OPEN

+ KIT 4.1 / 4.2 / 4.3 / 5.2.8

Catalonia accounts for 26% of Spanish exports

34% af all Spanish exporting business are located in Catalonia

65% of Catalan exports go to EU markets:

launching pad to Mediterranean and Latin American markets

almost 500 million consumers in a 2-hour flight radius

Source: Invest in Catalonia based on data provided by ICEX-ESTACOM.

42,360.92

46,775.85

49,678.31

50,514.43

41,460.90

48,866.29

55,524.75

0.00 10,000.00 20,000.00 30,000.00 40,000.00 50,000.00 60,000.00

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Catalan exports (millions of euros)

www.investincatalonia.com12

ATTRACTIVE

+ KIT 5.2.1 / 5.2.5

5,061foreign

companies

www.investincatalonia.com13

COMPETITIVE

+ KIT 9.2.1 / 14.3.2 / 13

Operational costs are competitive

Average wage (EUR)

Electricity prices for industry

Gas Natural prices for industrial consumers

Office rents

EUR/ sqm year

www.investincatalonia.com14

DYNAMIC

+ KIT 6.1 / 3.2 / 3.4

“The Continental Automotive plant in Catalonia is a benchmark in lean manufacturing and one of Europe’s most competitive factories. Our plant will be directly involved in the production of hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.”Francesc Xavier Pujol, General Manager

www.investincatalonia.com15

DIVERSE

+ KIT 3.3

22% Chemicals&Pharma22% Metal&Machinery12% Food &Beverages11% Transport material 10% Paper &Graphics 7% Electric&Electronics 6% Textiles10% Other

Service Sectors

ICTsTradeTourismDesign &EngineeringHealth&BiotechCreative industriesShared services centresLogistics

Industrial Sectors Business services

EngineeringRelocation agenciesHuman resourcesBusiness associationsLaw firmsTelecom&EnergyConsultancesTransport

Availability of providers and suppliers

www.investincatalonia.com16

TECHNOLOGICAL

+ KIT 7.1 / 7.2 / 7.3 / 6.1

IDIADAautomotive lab test

Scientific Parks

IBMCNNC

SupercomputingCentre

ALBAsynchrotron

Major scientific infrastructures

Leading European hospitals and research groups

Active in life sciences and the creation of biotech companies

R&D, 1.6% of GPD

TECNIO’s100 expertspartners for business

www.investincatalonia.com17

BUSINESS-FRIENDLY

+ KIT 10.2.1 / 10.4.2 / 10.5.1

• Tax rebates for R&D&I and environmental issues• Flat rate tax system for non-residents.• Favourable tax system for foreign holding companies.• Fast-track of work and residence permits.• Incentive programmes for job creation.• Invest in Catalonia services

• Information for foreign companies• One-stop-shop for investment projects• Business location services• Financing advice and assistance• Expansion and diversification• Global Partnership

www.investincatalonia.com18

THEY SAY

+ KIT 5.2.1 / 5.2.5

“With innovation, investment and great people, you’ve got all the right ingredients for success.”

Bernard Meunier, General Manager of Nestlé España.

Julio Rodríguez, CEO Schneider Electric.

Rolf Schwirz, CEO Fujitsu Technology Solutions

“Barcelona is a city with a great influence and international reputation, which helps when it oomes down to doing business.”

“In choosing the location for our flagship customer centre, Fujitsu placed a high emphasis on strategic qualities including a solution-oriented multi-cultural workforce, high-specification office locations and a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.”

www.investincatalonia.com19

CONTACT

+ KIT 5.2.1 / 5.2.5

Tailor-made services to international companies planning first-time investment in

Europe or looking to expand their activities in Catalonia