cac digital marketing proposal
Post on 11-Apr-2017
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COMMUNITY ACTION COALITIONsuggestions for digital marketing
AGENDAaboutwebsitesocialseo
ABOUT
“poverty ends here.”
housing, financial assistance, food & clothing
founded in 1966
non-profit
GOALSmove into 21st
century
informcommunity
inform participants
make donating
easy
involve community
increaseSEO
TARGETS
volunteers donors
participants
TOOLS TO REACH THEM
volunteers donors participants
websitesocial seo
PLANS FOR WEBSITEimprove usability>more direct and secure methods for donations>easier access to volunteer info and events
enhance credibility>highlight United Way>include member information
wireframe
PLANS FOR SOCIAL
recruit student volunteers!
81.6%79.6%
of 18-24 year-olds
of full-time students
use social media regularly
SOCIAL MEDIA is the bestplatform to target
STUDENTS
ANALYZE MEDIA CHANNELS
http://www.theatlantic.com/technology/archive/2014/06/facebook-texting-teens-instagram-snapchat-most-popular-social-network/373043/
optimize FACEBOOK usage
incorporate VIDEO>YouTube beats Facebookfor most engaged users
>Videos are a great way toshow the good workbeing done!
MEASURE, FIX, REPEAT!
point system“like”= 1 point“comment”= 3 points“share” = 5 points
figure out what kinds of posts
students respond best to
SEOlink building
keyword research & targeting
accessible, quality content
SEARCH ENGINE OPTIMIZATION
PYRAMID
PLANS FOR SEOsite architecture
text in web header
anchor text
images with alt tag
ANCHOR TEXT
should be anchored
IMAGE ALT TAGS
should say: “housing consultation”
MEASUREMENTset up
GOOGLE ANALYTICS
account
embed tracking
codekeep watch
OBJECTIVEMETRIC
conversions for participants
(applications)
organic search traffic as a percentage of
overall traffic
increase by 50% in the nexttwo months
increase by 20% in the nexttwo months
REVIEW
donors: websitevolunteers: socialparticipants: seo
BECOME A VOLUNTEER!
CAC is alwayslooking for volunteers!
Maybe YOU canhelp with their
digital marketing!
QUESTIONS?THANK YOU!
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