campus farmers market an innovative partnership approach to building consensus and gaining approval...

CAMPUS FARMERS MARKETAN INNOVATIVE PARTNERSHIP APPROACH TO BUILDING CONSENSUS AND GAINING APPROVAL

Michael J. Gulich, AIA, LEEDDirector of University Sustainabilitymgulich@purdue.edu

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PURDUE UNIVERSITYWEST LAFAYETTE CAMPUS

Approximately 40,000 students and over 15,000 faculty and staff 381 buildings on campus in West Lafayette, IN Land grant college founded in 1869

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HISTORY OF FARMERS MARKETBACKGROUND

Started as a wellness initiative for Physical Facilities Original location for market was in a parking lot behind the Dauch

Alumni Center

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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS

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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS

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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS

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2012 FARMERS MARKETGOALS

Increase foot traffic Increase vendor participation Increase customer base Increase success of the market

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2012 FARMERS MARKETSTRATEGIES TO ACHIEVE GOALS

Relocate market to a central location Make the market a destination Provide access to green space and benches

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2012 FARMERS MARKETDATE, HOURS, & LOCATION

Date: Thursdays from May thru October Hours: 11:00 AM to 3:00 PM Location: Centennial Mall

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HISTORY OF FARMERS MARKETWEST LAFAYETTE CAMPUS

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2012 FARMERS MARKETBENEFITS OF CENTENNIAL MALL LOCATION

High foot traffic area Central to the academic core Near Stewart Center for summer conferences Near short-term parking spaces

20 minute parking for Farmer’s Market Hardscape for vehicular parking Near green spaces and bench seating

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GREATER LAFAYETTE COMMERCEORGANIZATIONAL STRUCTURE

In 2006, a number of autonomous, local community-based, economic development organizations came together to form Greater Lafayette Commerce (GLC). GLC is built on five council pillars:

Economic Development Council Downtown Development Council Capital Resource Council Chamber of Commerce Council Workforce Development Council

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MARKET MANAGEMENTCONTRACT BETWEEN PURDUE AND GLC

GLC manages the market for Purdue and provides the following: Screens and contracts directly with vendors Hires Market Master Handles community advertising

VENDOR CONTRACT

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HTTP://WWW.LAFAYETTEFARMERSMARKET.COM/BECOMEAVENDOR.HTML

SPACE MANAGEMENT & ACADEMIC SCHEDULING

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PEDESTRIAN SAFETY IS #1 PRIORITY!!!

Time for Set-up Critical class change from 10:15 to 10:30 Have vehicles in location between 9:30 and 10:15

Time for Tear Down Critical class change from 2:20 to 2:30, 2:45 to 3:00, and 3:20 to 3:30 Have vehicles off Centennial Mall between 3:30 and 4:15

Conflicts for Centennial Mall August 23, 2012 – Art Print Sale

SPACE MANAGEMENT & ACADEMIC SCHEDULING

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STUDENT UNION

PURDUE MEMORIAL UNION

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STUDENT UNION

PARKING

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STUDENT UNION

GROUNDS DEPARTMENT

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STUDENT UNION

FOOD STORES

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POURING RIGHTS CONTRACT

PUBLIC HEALTH INSPECTOR

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PUBLIC HEALTH INSPECTOR

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PUBLIC HEALTH INSPECTOR

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CAMPUS SAFETY AND SECURITY

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PURDUE STUDENT FARM

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BIKE TENT INITIATIVE

PURDUE CYCLING CLUB

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BIKE TENT INITIATIVE

PURDUE CYCLING CLUB

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BIKE TENT INITIATIVE

PURDUE CYCLING CLUB

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BIKE TENT INITIATIVE

Stats for 4 WeeksDescription #People Served 221

Bikes Repaired 199

Maps Handed Out 86

Flats 5

Adjust Derailleurs 58

Adjust Brakes 55

True Wheel 26

Lube 32

Other 55

Referral 15

ENTERTAINMENT

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TOWN SQUARE

ENTERTAINMENT

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TOWN SQUARE

COMMUNITY SPACE

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COMMUNITY SPACE

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COMMUNITY SPACE

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COMMUNITY SPACE

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TOWN SQUARE

COMMUNITY SPACE

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TOWN SQUARE

PURDUE FARMERS MARKETGOALS AND REPORTING

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Purdue Sustainability Strategic Plan Short Term Goal Expand the on-campus Farmers Market and publicize its presence

and food selection.

AASHE STARS Public Engagement Tier Two Credit 12 Criteria: Institution hosts a farmers’ market for the community 0.25 points Applicability: This credit applies to all institutions located in areas that

are not otherwise served by an existing farmers market.