camtrap

CAMTRAP Quality Trail Cameras

Presented by:▫Danielle Dumas▫Sean Hall▫Aaron Heiber▫Tyler Yseth

Mission Statement

To assemble, distribute, and sell the highest quality trail cameras with an ongoing

commitment to improve our models through technological advancements, and to provide consumers

with the most user-friendly product with the highest level of service available in the industry.

August 2007Outside Magazine has ranked the Best Towns in America to live in for fitness, fun and packed with adventure and Duluth, Minnesota made the list in their August 2007 issue.

The CAMTRAP logoWhat’s the Story?

Camtrap is a quality trail camera manufacturer who offers a high quality product along with the highest level of service.

Camtrap looks to offer a product to all outdoor enthusiasts, and sportsmen who look to connect with mother nature.

Background and History• Trail cameras have been

around for a long time. What began as a scouting tool for me has evolved into much more.

• Initially, I owned a first generation Stealth 35mm unit. The unreliability, weak construction and the costly venture of developing rolls of film were less than desirable.

• I learned of homemade trail cameras in December, 2006 and have since made over 50 units.

• I now use my cameras for more than just scouting for that trophy buck. I capture high quality images of our wildlife.

• From this experience has evolved CAMTRAP. A company offering top quality trail cameras and a commitment to keep our customers satisfied as our Mission Statement reflects.

Trail Cameras

Definition: State-of-the-art pieces of equipment that are often used by hunters and outdoor enthusiasts to capture images of wildlife.

Today’s trail cameras are digital and offer a variety of features:1. Infrared Technology2. Advanced CCDs3. Several Setting Options4. Expandable Memory5. Fast Refresh

They have become expensive as a result of the advanced technology incorporated in them along with the demand for the product.

Camtrap’s goal is to capture a share of the market by offering a higher quality trail camera at a comparable cost.

SWOT Analysis

The Porter’s Five

Potential Entrants

Suppliers

Industry Competitors

Rivalry Among FirmsBuyers

Substitutes

Demographic• Can be used to scout all

kinds of quarry including:▫ Waterfowl▫ Small game▫ Big game

• Deer hunters will be the primary demographic.

• Other Uses:▫ Bird watchers▫ Pest monitoring▫ Security

• Hunters and outdoor enthusiasts will enjoy the multi dimensional uses of the Camtrap product line.

• Homebrew Trail Camera Chat is the companion website to the Camtrap team.

• According to the site, of the 50 members participating in this survey, all of them were male.

• Range: 22-65• Average: 45.8 years

Duluth Boat Show (Feb 21)

• On February 21 of this year, the team at Camtrap attended the Duluth Boat, Sport and Travel Show and interviewed the potential demographic about their familiarity, ownership, and use of trail cameras.

Demographic

23

13

49

Familiar with Trail CamPreviously Owned Trail CamNot Familiar

Survey Results from Boat Show (2/21/09)

Demographic• According to deerhunting411, there are

roughly 1.6 million fisherman in Minnesota, from which nearly 33% also hunt. This is consistent with our data. Of all the fisherman that we interviewed at the boat show, 38% of them also hunted. This is very close to deerhunting411’s numbers with the fisherman’s subdivision of our primary demographic of deer hunters (“State Facts About Hunting” 2007).

Break-Even AnalysisTotal Expenses

Total Revenue (Projected)

$10,739.00 $23,030.00

Cameras •White Flash Camera: $329 x 45 units sold•Infrared: $329 x 15 units sold•Long-Term: $329 x 10 units sold

$14,805.00$4,935.00$3,290.00

Total $23,030.00

Break-Even Analysis

Marketing TacticsImmediate Strategy• Word of Mouth• Brochures – Outdoor

Shows

Future Strategy▫ Print

Duluth Tribune▫ Radio

KQDS (94.9) WWAX Top 40 (92.1) KKCB Country (105.1)

▫ Local Television ▫ Internet

Conclusion

Conclusion• We must work hard• We must connect with our

Target Market• Effective Marketing• Sound grasp on finances• Provide excellent service

that will be expected by our customers

• Sell sell sell

Thank you!