can a candidate find you when job searching?

Can Candidates Find You?

Overview of Recruitment IndustryOverview of Recruitment Industry

• 11.5 million workers in Australia

• ~70% of them are open to a new role

• 4,000 recruitment companies in Aus.

• Approx. 23,000 recruiters in Aus.

• 144,000 job vacancies in Aus/mth

• 420,000 people looking for work

• Recruitment industry = $5 billion

70% of workers are open to a new role! How do they find you?

Think of talent attraction as fishing Think of talent attraction as fishing

Think of talent attraction as fishing Think of talent attraction as fishing

•In Australia, we have a population of 22 million, a small fishing pond, compared to the US who has a population of over 320 million.

•In the US, there are estimated 7000 recruitment companies (people fishing) and Australia has around 4000

•Therefore fishing for talent in the Australian market is over 9 TIMES more competitive than the US

•Couple that with the Australian unemployment rate of 5‘ish% verses the 8.5’ish% in the US means there are less fish (candidates) to be caught.

So recruitment = fishing, what bait to use?So recruitment = fishing, what bait to use?

Bait of choice #1 - internet job boards

•7 million people visit job boards per month, •30% of these are return visitors.

•There are 170,000 jobs on Australia’s largest job board.

So recruitment = fishing, what bait to use?So recruitment = fishing, what bait to use?

Bait of choice #1 - internet job boards

•7 million people visit job boards per month, •30% of these are return visitors.

•There are 170,000 jobs on Australia’s largest job board.

Bait of choice #2 - LinkedIn

•over 5 million Australians have a linked in account

•97% of recruiters utilise LinkedIn for “trawling”

•LinkedIn is now becoming confused as a job boardsee http://www.booleanblackbelt.com/2009/04/is-linkedin-becoming-a-job-board/

So recruitment = fishing, what bait to use?So recruitment = fishing, what bait to use?

Bait of choice #2 - LinkedIn

•over 5 million Australians have a linked in account

•97% of recruiters utilise LinkedIn for “trawling”

•LinkedIn is now becoming confused as a job boardsee http://www.booleanblackbelt.com/2009/04/is-linkedin-becoming-a-job-board/

So recruitment = fishing, what bait to use?So recruitment = fishing, what bait to use?

Everyone is fishing in the same pond,

with the same bait!

Everyone is fishing in the same pond,

with the same bait!

& even more insane, is we do it the same way over and over and expect a

different result

Try a Different ApproachTry a Different Approach

Sources: http://www.abs.gov.au/ausstats/abs@.nsf/mf/8153.0, http://www.go-gulf.com/blog/online-time/

Try a Different ApproachTry a Different Approach

• In a recent study of over 10,000 people’s reasons for being online, they found that

‣ 72% were looking for a solution to a problem‣ 24% were comparing solutions‣ 4% were there to buy

• A new job/employer is a solution to a problem

• A web site is not enough. Most websites are a marketing platform and if there is a careers section, its an afterthought.

Try a Different ApproachTry a Different Approach

Suggestion

Invest in a dedicated web presence that is designed specifically for candidate attraction.

Eg, search engine optimised for job seekers, have video, blogs, testimonials etc. all related to careers

within your company.

Surely That Has Been Done By Now!Surely That Has Been Done By Now!

Surely That Has Been Done By Now!Surely That Has Been Done By Now!

Let’s have a look Let’s have a look

Comm Bank have a well structured web presence with a separate section on careers

However they miss the audience who search for Banking Jobs

But Westpac haven't!

But Westpac haven't!

This search is performed 9,000 times a month in

Australia

When someone searches for “Legal Jobs”

When someone searches for “Legal Jobs”

Allens is shown as a paid ad (this isn't as effective as a page 1 google ranking, but it is better than nothing).

And GUESS WHAT no other legal firm seen!

When someone searches for “Legal Jobs”

This search is performed 20,000 times a month in

Australia

Allens is shown as a paid ad (this isn't as effective as a page 1 google ranking, but it is better than nothing).

And GUESS WHAT no other legal firm seen!

When someone searches for “Accounting Jobs”

When someone searches for “Accounting Jobs”

No Accounting firm is shown, just recruitment

companies.

When someone searches for “Accounting Jobs”

No Accounting firm is shown, just recruitment

companies.

This search is performed 22,800 times a month in

Australia

Typical Talent Acquisition CostsTypical Talent Acquisition Costs

Assume the Cost (TEC) of a qualified person is $100,000 and a recruiter fee of 20%

Therefore, the recruitment of 1 person is $20,000

The cost of recruiting 10 people over a 12 month period is $200,000

Therefore, Cost of recruiting 1 person is $18,000

Typical Careers Web PortalTypical Careers Web Portal

In House Recruitment Group’s web-development team can build and manage a complete candidate portal for

around 50%-75% a typical placement per year.

Remember, we only work on recruitment so we are specialists at getting your new site on page one

Therefore, Cost of recruiting 1 person is $18,000

SavingsSavings

Employ 1 person per annum - save $10,000

Employ 5 people per annum - save $90,000

Therefore, Cost of recruiting 1 person is $18,000

Employ 10 people per annum - save $190,000

*Savings assume no addition costs added to manage recruitment process

Building & managing in house recruitment systems, processes and teams for SME’s

For more information

call Steve Begg on 02 8005 6299 or

email: sbegg@inhouserecruitmentgroup.com