capstone portfolio draft1

ChelsieEllingson

LINUS BICYCLESADVANCED COPY

Art Direction: Chelsie Ellingson

COPYWRITING: Lizz Weidenbach

CLIENT: LINUS is a new company that has virt-ly no brand awareness. The French inspired Utilitarian and cruiser models differentiate LINUS from other bicycle manufactures.

Riding a French inspired LINUS bicycle pro-vides you with an easy way to enjoy your leisure time while allowing you to express a unique french style.

We will use French New Wave inspired illus-trations and popular French language to rep-resent the 50’s & 60’s French design of the LINUS bicycle.

MESSAGE:

CONCEPT:

CITY HARVESTadvanced ad capmaigns

Art Direction: Chelsie Ellingson

Photography: Eleza Snortland

CLIENT: City Harvest - A non-profit organization working to solve New York Cities Hunger.

With City Harvest, you can provide a four-star meal to a low income family that can not afford anything but can goods and fast food.

To encourage donations, we will compare the poor quality food that struggling New York-ers eat, to the “real” lunches City Harvest provides by placing four-star meals in fast food packaging.

MESSAGE:

CONCEPT:

Body Copy

EVERY MEAL COMES IN A can.FOR SOME,

SOMETHING GREATEROPEN

TREAT SOMEONE TO A REAL LUNCH

SHOULDN’T COME rozen.MAIN ENTREES

SOMETHING GREATERf

UNWRAP

TREAT SOMEONE TO A REAL LUNCH

IS FOR GIFTS, meals.

WRAPPING

SOMETHING GREATERNOTUNCOVER

TREAT SOMEONE TO A REAL LUNCH

BUT FOR THOUSANDS OF

NEW YORKERS

COMES IN A BOX

EVERY MEAL

THIS MAY BE A surprise to you

BUT FOR THOUSANDS OF

NEW YORKERS COMES IN A BOXEVERY MEAL

THIS MAY BE Asurprise to you

& TREAT SOMEONE TO THIS

FOUR-STAR MEAL

SIMPLY ADD $5 to your tabCityHarvest.Org

& TREAT SOMEONE TO THIS

FOUR-STAR MEAL

SIMPLY ADD $5 to your tab

CityHarvest.Org

TREAT SOMEONEto a four-star lunch

THE PRICE OFFOR C9

TREAT SOMEONEto a four-star lunch

THE PRICE OFFOR C9

APPETIZERS

MAIN ENTREE

DESSERT

PICK UP THE TAB

A taste of City Harvest

The core of the organization

Our sweetest accomplishments

MENU

Treat someone to lunch

TARGET CATALOGUEart direction

Art Direction: Chelsie Ellingson

Photography: Eleza Snortland

CLIENT: Target end of the summer catalogue.

For more End of the Summer

GOODBUYS

visit: Target.com

GOODBUYS

visit: Target.com SEAGRAM’S GINDESIGN LAYOUT

Art Direction: Chelsie Ellingson

Copywriting: Chelsie Ellingson

CLIENT: Seagram’s Extra Dry Gin

MISSION BLUEADVERTISING CAMPAIGNS

Art Direction: Chelsie Ellingson

Copywriting: Toni Gnasdoskey

Establishing Hope Spots preserves the ocean ecology that all life depends on.

The Ocean supports life, and she is dying.

We will convey the need to save the ocean through passionate copy influenced by Syl-via Earle’s urgent plea, paired with imagery that inspires hope.

MESSAGE:

CONCEPT:

CLIENT: Mission Blue is a nonprofit partnership dedicated to the conservation of what founder Sylvia Earle calls the “blue heart of this planet”.The organization’s mission is to raise public awareness and inspire people to care about the ocean by demonstrating the need for marine protected hopespots.

Chelsie EllingsonCHEZ.DESIGNS@GMAIL