care final ppt
Post on 25-Dec-2014
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PATH 1ALL PRODUCT DETAILED INFORMATION ADS
PATH 1ALL PRODUCT DETAILED INFORMATION ADS
PATH 2ALL PRODUCT MINIMAL INFORMATION ADS
FESTIVE
•Concept thought and applied.
•Emotional connect thus established.
•Important information taken.
•Given a festive unit recognition to the ad.
FESTIVE UNIT RECOGNITION
CONCEPT (FESTIVE + EMOTIONAL CONNECT)
INNOVATIVE
PATH 3ALL PRODUCT MINIMAL INFORMATION ADS
NON-FESTIVE
•Concept thought and applied.
•Emotional connect with the CARE store thus established.
•Important information taken.
•Designed specific to attain a walk-in at the CARE stores.
•Customer experience highlighted.
INNOVATIVE
OTHER CONCEPTS
• The same day that the CE or any CARE product ad comes, to have a ad wishing each one a Happy & a Safe Diwali (with a social message).
• Small Ads for news letters e.g. Shamiana.
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