carolina premium outlets on site advertising opportunities

CAROLINA PREMIUM OUTLETSON-SITE MARKETING OPPORTUNITIES

THE PREMIUM OUTLETS – SIMON SHOPPER

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The Premium Outlets shopper is a brand-name bargain hunter who demands value and seeks savings on quality merchandise. He/she knows brands and designer labels. The Premium Outlets shopper is open-minded, confident and aspirational.•Female: 61%, Male: 39%; Median household income: $75,000+

Age Range• 18 – 24: 14%• 25 – 34: 22%• 35 – 44: 21%• 45 – 54: 21%• 55+: 22%• Median age: 40

• 98% of customers travel to a Premium Outlet Center planning to make a purchase. • Average total planned expenditure is over $350 per visit.

CAROLINA PREMIUM OUTLETS OVERVIEW

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Located in Smithfield, NC – Raleigh Area, I-95 at Exit 95

Property Facts:Over 3.5 million people visit the area annuallyOver 351,000 square feetFeatures 80 outlets stores including:American Eagle Outfitters, Ann Taylor, Banana Republic, Bose, Coach, Gap Factory Store, J.Crew, Nike Factory Store, Nine West, Polo Ralph Lauren Factory Store, Reebok, Talbots, Tommy Hilfiger, Under Armour and many more all at a savings of 25% to 65% every day!

Demographic Information (2013):Trade area population is 65,219Average shopper age is 37Average household income is $54,90550.6% of shoppers are female56% of shoppers are married

ON MALL SIGNAGEBACKLIT AD PANELS 40” WIDE X 50” HIGH 12 LOCATIONS

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ON MALL SIGNAGEPOSTERS: 22” WIDE X 28” HIGH 12 LOCATIONS

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LIGHT POLE BANNERS – 42”X30” OR 60”X30”

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5’X3’ INFINITY FRAME STANDEES

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CONCRETE DECALS (VARIED DIMENSIONS)

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ON MALL DISPLAYS AND LEAD GENERATION

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BRAND EVENTS AND PROMOTIONS

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SPONSORSHIP OPPORTUNITIES

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CAROLINA PREMIUM OUTLETS

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CONTACT INFORMATION

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Karen HenthornDirector of Marketing & Business Development

M: 919.866.8092khenthorn@simon.com

Carolina Premium Outlets1025 Outlet Center Drive, Suite 905Smithfield, NC 27577