case study: smoked by windows phone, speaker — david webster (microsoft)

Conversational Marketing

The only thing worse than being talked about is not being talked about

PICKING THE FIGHT…THAT YOU WANT TO PICK

First on your “pre-fight” checklist:

“The great news for you as a challenger is that I’m not going to force you into a specific scenario; we’ll make the call together based on the things that you do every day on your smartphone.” – Ben Rudolph

Not your usual fine print…

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Can you scale a conversation?

Can you scale a conversation?

Can you scale a conversation?

8,000,000+The total number of views of Smoked by Windows Phone videos since it kicked off in January.

95%Percentage of viewers who liked Smoked videos on YouTube.

39The number of countries running Smoked by Windows Phone.

50,000+This represents the number of smartphones that have been Smoked by Windows Phone.

98%Windows Phone’s global win percentage. This includes everything from CES through today.

100,000,000+The estimated number of people who’ve seen, participated in, or read about Smoked by Windows Phone worldwide.

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PEOPLE ARE THE HEART OF ANY CONVERSATION, NOT COMPANIES

Take risksBe flexible and let the customer leadAlign strong product truth with customer insightLocalize and internationalize Use friction to your benefitRemain human