cd melbourne congress: ipass
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Why Wi-Fi – Why NOT?
October 2017
HERE to HERE
2
What is This?
ANSWER:
Licensed spectrum utilization as mobile data growth
continues to explode over the next five years.
Source: Cisco VNP Mobile, 2017
• There is a need to seamlessly incorporate unlicensed
spectrum to meet the growing data demands
• While reducing margin pressures
• And delivering high quality experience
Source: Cisco VNP Mobile, 2017
5
Should Users Care About this?
6
No… Seamless
Is this Really Necessary?
7
Connectivity is Only the Means…
8
NO LONGER AN ENEMY
“Wi-Fi is an ally of mobile service providers -
reducing MVNO and MNO costs and improving the
subscriber experience with faster speeds, better
pricing, and improved app functionality.”
Wi-Fi and MVNO/MNOs are a logical,
profitable match.
BEQUICK.COM – MAY 2016
10
SO…..Which Ones Matters?
Global Wi-Fi footprint
This One… Where Ever You Are
WiFi/Mobile data bundles driving 114% YoY increase in mobile roaming
data usage.*
Expanded Wi-Fi footprint and global aggregation makes
Wi-Fi commercially accessible.
Increase in commercial Wi-Fi use and curated networks leads to
decreased Network Acquisition Cost and increased breakage
opportunities.
Adding Wi-Fi leads to profit (says AT&T)W
IRE
LE
SS
D
ATA
M
AR
GIN
Bundles
incl. Wi-Fi
Bundles
excl. Wi-Fi
TIME
Data Ingestion
Rating
Location
SSID/BSSID
Analytics
But not without iPass SmartConnect
• Collects wireless signal information from Wi-Fi & cellular data stations around the world
• Correlates location and centroid data based on device GPS, signal strength, and other data sources
• Analyzes ingested scan list data and generates a network rating that is published to the cloud
• Allows apps and things to make smarter decisions related to usage patterns, network quality, and network location
• Powers Always Best Connected
To cloud edge
Question
Answer
Mobile Scan List
& Connection telemetry
SmartConnect
Could Service
QUESTIONS?
14
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