1. CommsDay Summit October 2014

2. Innovation Investment Infrastructure The mobile industry focus in the coming years will be on; Personal data Connected living Digital commerce Networks To realise the necessary developments in these areas huge investments of $1.7 trillion need to be done from now until 2020. Jon Fredrik Baksaas CEO Telenor and Chairman GSMA Mobile World Congress 2014

3. Capital Expenditure

4. Mobile Data Traffic

5. MNO Revenues

6. ..and the pace of change is accelerating more

7. ..and more

8. Productivity & Mobile Broadband

9. Life On Demand We are witnessing the beginning of the end of rigid divisions between work and play and work and personal,, as we have known them for the last 150 years. 2014 Ipsos and Microsoft Life on Demand

10. What do we do all day ?

11. Productivity / Mobile Broadband... Policy Implications Minimise regulatory burden maximise opportunity Focus on infrastructure policy settings eg The allocation of spectrum will be one issue that could constrain or reduce the future economic value of mobile broadband. 2014 The economic impacts of mobile broadband on the Australian economy 2006-2013 - ACMA

12. De-Regulation / Regulatory Reform Regulatory reform of Spectrum management De-regulation of identity checks for purchase of pre-paid mobile services Regulatory reform of schedule 3 of the Telecommunications Act and the Low Impact Facilities Determination covering the deployment of mobile network infrastructure De-regulation of reporting requirements relating to so-called premium SMS services

13. Spectrum Review Specifically, the review is examining: How markets that make use of spectrum have developed since the 1992 Radiocommunications Act was introduced What elements of the regime have served us well, and what have not, and; What needs to change so that we have an effective and efficient framework for future technologies to flourish. There are more than 200 Australian regulatory instruments in place that deal with spectrum matters. The economic benefits to the country of having an efficient spectrum management framework are immense. A study commissioned by the ACMA found that in the six years to 2013, mobile broadband alone contributed more than $33 billion to Australias GDP.

14. Thank you

15. 2013 Mobile Year in Review