cerimage seo strategy
Post on 01-Jul-2015
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Cerimage Consulting
Introductions Background on Web Search Current Challenges Proposed Solutions
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A well developed strategy will ensure that you have clearly defined goals and objectives for the site. Design and development should follow the strategy. Once the site is built and launched, the success of the site can be measured against the goals.
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Web Marketing Strategy
Build & Reinforce
Brand
Create Awareness
Ensure consistent message
Capitalize on visitor
traffic
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Why is it important to be visible? Build Brand and Product Awareness Gain or Maintain market share Educate consumers Generate leads Reputation Management
Search Engine Visibility
Content
Structure
Titles & Tags
Web Presence
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Search Engines are getting smarter Focus is on Quality Score Creating a “valuable experience” Site structure is gaining value Content is crucial Web presence is vital
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Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.
Paid Search are ads placed by bidding on keywords. It is an important revenue source for Google; therefore they make it difficult to gain visibility through organic search terms.
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• Improve ranking
• Increase visibility across the web
• Create positive buzz
• Dominate Organic Search
• Engage consumers
• Generate leads
Site Structure
Tags & Titles
Site Content
Web Content
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How will you measure success? What is a conversion? Who is the target audience(s)?
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Key words and search terms Consumer behaviors Competitor sites Industry sites
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Navigation Internal Link Optimization Site Map On Page Optimization Strategy
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Optimize Image Tags Competitive Page Titles Compelling Page Descriptions
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Relevant Optimized for search engines Coherent Compelling Comprehensive
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Opportunities to promote brand and product
Raise consumer awareness – throughout the sales cycle
Establish a dialogue Social Media is a key component
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REPORTING Google Analytics WebTrends Other Tools FEEDBACK Create exit survey Survey Monkey Other Tools
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Search Strategy Research Site Structure Tags & Titles Content development/copywriting Recommendations for web presence Analytics set-up with reporting
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