cet cst joint_event_leveraging_social_media-web

Leveraging  the  Web:  Social  Media  for  Students  and  Scholars  

Center  for  Excellence  in  Teaching  Center  for  Scholarly  Technology  

Upcoming  Events:    

February  21  @  12p-­‐1p  “Collabora=on  across  Learning  Environments”  

 May  6  @  9a-­‐4p  

Annual  Teaching  with  Technology  Conference:  “Digital  Knowledge  across  the  Curriculum”  

 get  on  the  list  !  cst@usc.edu  Details:  cst.usc.edu  !  events  

                                       Social  Media  Defined:    

“interac=on  among  people  in  which  they  create,  share,  and/or  exchange  informa=on  and  ideas  in  virtual  communi=es  and  

networks.”    

“a  group  of  Internet-­‐based  applica=ons  that  build  on  the  ideological  and  technological  founda=ons  of  Web  2.0,  and  that  allow  the  crea=on  and  exchange  of  user-­‐generated  content.”  

 “forms  of  electronic  communica=on  (as  Web  sites  for  social  networking  and  microblogging)  through  which  users  create  online  communi=es  to  share  informa=on,  ideas,  personal  

messages,  and  other  content  (as  videos).”      

TODAY’S  PROGRAM  and  FORMAT:    Joan  Getman  on  the  social  media  landscape  and  the  role  of  social  media  in  the  context  of  social  learning  and  educaJon.    Carl  Martellino  on  the  importance  of  social  media  for  today’s  student  and  job  seeker,  and  the  ways  that  employers  consider  social  media  interacJons  and  representaJons.    Clint  Schaff  on  the  ways  that  social  media  –  specific  social  media  –  can  be  leveraged  for  personal  and  organizaJonal  branding,  garnering  resources,  and  geUng  a  job.    Virginia  Kuhn  on  specifically  how  social  media  can  be  leveraged  by  higher  educaJon  professionals  –  faculty  in  parJcular  –  with  a  focus  on  Academia.edu.    

Leveraging  the  Web:      Students,  Social  Media  and  Learning  

This  is  WHO  I  am…This  is  WHERE  I  am…This  is  my  PROFESSIONAL  self…This  is  what  I  LIKE…This  is  what  I  SEE…this  is  what  I  THINK  –  SHORT  version…This  is  what  I  THINK  –  LONG  version…This  is  what  I  want  to  SHARE…This  is  what  I  want  to  KEEP…This  is  who  I  want  to  FOLLOW…  

 What  do  YOU  think?  

Joan  Getman    Director,  Educa.onal  Technologies:  Center  for  Scholarly  Technology  

Photo  Credit:  Tunheim  Partners  

Digital  InformaPon  

Persistent.  Replicable.  Scalable.  Searchable.    

danah  boyd    “Social  network  sites  as  networked  publics”  

 2010  

Digital  IdenPt(y)(ies)  

Social  Learning  

mkhmarkeAng.wordpress.com  

This  is  what  I  THINK  I  know  This  is  what  I  need  to  KNOW    This  is  what  I  want  to  LEARN  This  is  how  I  look  for  HELP    

Social  Learning  

Community  plays  a  role  in  the  process  of  “making  meaning.”  

Dr.  Lev  S.  Vygotsky  (1896-­‐1934)  

InteracAve  relaAonships  organized  around  academic  work  are  vital.  

Dr.  Richard  J.  Light,  Harvard  Assessment  Studies  (1986-­‐1989)  

 New  Research  QuesPons:    

Social  learning..and  Social  Media?  …in  MOOCs?    

Broadcast  v  CollaboraPve  

The  broadcast  generaPon  from  the  industrial  age  is  being  met  by  a  collaboraPve  generaPon  from  the  new  knowledge  age.      The  old  ways  of  staying  within  the  four  walls  to  solve  problems,  guarding  company  informaAon  and  developing  products,  services  and  soluAons  in  isolaPon  are  gone.  

 From  Social  Networks  to  CollaboraPon  Networks:    The  Next  EvoluPon  of  Social  Media  for  Business  

Karl  Moore  and  Peter  Neely    

Workforce  ExpectaPons  

• Networked!  • Self-­‐directed  learners!  • CollaboraAve!  • Remotely  located!  

 And  then  there’s  social  media-­‐related  employment.  

Career  Centers  Paradigm  Model*  

•  Placement  Paradigm  (’40s  and’50s)  –  reac0ve  needs-­‐based  model  for  new  college  graduate  GI  bill  beneficiaries  

•  Planning  Paradigm  (60s,  70s,  80s)  –  departs  from  reac0ve  placement  into  more  proac0ve  “self-­‐help”  career  educa0on  where  students  learn  strategies  to  advance  their  career  goals  

•  Networking  Paradigm  (’90s)  –  transforms  proac0ve  into  facilita0on  of  interac0ve  networking  opportuni0es  between  candidates  and  employers  and  teaches  candidates  how  to  leverage  these  opportuni0es  

•  Social  Networking  Paradigm  (’00s)  –  shiK  from  interac0ve  model  of  tradi0onal  networking  to  a  super  ac0ve  model  integra0ng  social  networking  and  new  technological  tools  

•  Global  Networking  Paradigm  (’10+)  –  era  of  hyperac0ve  career  services  with  more  virtual  services,  online  resources,  and  virtual  networking  on  a  global  scale  

 *  “Emerging  Trends  in  University  Career  Services:  Adapta0on  of  Casella’s  Career  Centers  Paradigm”,  Farouk  Dey  &  Ma[  Real,  

NACE  Journal,  September  2010  

National  Recognition  from  Jobbrander.com  #5  Most  Popular  College  Career  Center  on  Social  Media    

USC  Career  Center  LinkedIn  Group  presence  

 •  Almost  4,700  members    •  Including  students  and  

alumni    •  Promote  webinars,  alumni  

events,  and  career  discussions  

Twitter:  @USCCareerCenter    •  Over  6,000  followers  •  Including  students,  employers,  alumni,  and  

campus  organiza0ons,  other  universi0es  •  Promote  career  fair,  Career  Center  

partners,  events,  engage  recruiters  •  Live  Twee0ng  during  events  

Facebook  presence    •  Over  2,600  likes  •  Sharing  photos  from  past  events  •  Promo0ng  Career  Fairs  and  large  events  

through  RSVP  func0on  •  Allows  for  cross-­‐marke0ng  across  campus  •  Engages  dialogue  with  students    

For  0p  sheets  &  resources:  www.university.linkedin.com  

Technology  Platform  Collaboration  The  Multi-­‐School  Environment  (MSE)  

Yields  Greater  Resources  

•   Symplicity:  client  services  management  plaeorm  for  students,  alumni,  faculty  and  employers  “connectSC”  

–  Employer  Rela0ons  coordina0on  –  Student  counseling  notes  –  Similar  systems  for  students  and  employers  across  schools  –  University  wide  analy0cs  and  repor0ng  

•  Annenberg,  Marshall  (undergrad)  and  Viterbi  have  joined  as  instances  on  the  MSE  

•  Schools  in  the  queue:  Sol  Price,  Rossier,  School  of  Den0stry,  etc.  

Online  Practice  Interviews  

Candid Careers: Alumni*

connectSC  Career  Network  

Faculty  Module  Homepage  

Recommend  Jobs  to  Students  

Undergraduate  Plan  for  a  Career:  Provost  Initiative  

•  An  undergraduate  student  experience  that  is  unique  to  USC  and  leads  undergraduate  students  to    

–  explore  op0ons  –  complete  internships  –  consider  aKer-­‐gradua0on  plans  such  as  

employment,  fellowships  –  professional  or  graduate  school  op0ons.    

•  Enhanced  connec0ons  between  students  and  the  four  groups  that  primarily  support  career  planning  and  student  mentoring  

–  faculty  –  academic  advisors  –  career  counselors  –  alumni

•         The  en0re  USC  community  become  the  purveyors  of  the  program.  •         USC  has  uniquely  transformed  the  approach  to  career  development  from  an  office  which  a  student  may,  or  may  not,  visit  to  an  integrated  approach  within  the  undergraduate  student  experience.  

To  Put  Yourself  Out  There:      Making  It  Happen  with  Social  Media  

Clint  Schaff    US  GM,  DARE  Adjunct  Faculty,  Annenberg  School  for  Communica?on  and  Journalism  

My  Journey  –  Powered  by  Social  

5  Ways  to    Put  the  Social    

into  Social  Media  

1)  Genuinely  Care  

Quality  &  QuanIty  -­‐>  AMract  (@,  RT,  #)  &  Reciprocate  -­‐>  Expand  Community  

2)  Contribute  Value  

IdenIfy  -­‐>  Comment  (Provide  Value)  -­‐>    Engage  -­‐>  Talk  Privately  -­‐>  Compliment  Publicly  

3)  Be  interested  &  interesIng  

Decision:  Blend  Pro/Personal  vs.  Keep  Separate?  Pros  and  Cons  to  Each  

3)  Be  interested  &  interesIng  Tell  Your  Story  

Add  Flair  Share  ExperIse  

4)  Be  yourself,  be  consistent,    be  thorough  

•  Listening    (Search  Alerts)  

•  Home  Base    (Hub:  Site,  Academia.edu)  

•  Passports  •  Outposts  

•  Content  •  ConversaIon  •  Community  •  Face  to  Face  

5)  Look  for  efficiencies  

Plans   Apps  &  Technologies  

Editorial  Calendar    Social  Media  experiments  -­‐ 15-­‐minute  TwiMer  bursts  -­‐   Daily  thank  yous  -­‐   Contributed  arIcles        

Thank  you!    

Clint  Schaff  Schaff@usc.edu  @clintschaff  

VIRGINIA KUHN

social media for research and scholarship

2/14/2014 vkuhn@cinema.usc.edu

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Academia dot edu [Facebook for academics]

¡  International community

¡  Tagging as central logic

¡  Fresh research

¡ Analytics

¡ Combats profile fatigue

¡  Provenance (not corporate)

2/14/2014 vkuhn@cinema.usc.edu

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¡  International community

¡  Fresh research

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2/14/2014 vkuhn@cinema.usc.edu

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¡  Tagging

¡  Analytics

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¡  Profile fatigue

¡  Provenance

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¡  As We May Think, 1945

Vannevar Bush

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¡  THANK YOU!

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