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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 1
Changing the Game by Simplifying IT
Sonny Singh
Senior Vice President, Industries Business Unit
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Integration Tuning
Te
stin
g
Heterogeneous
A p p l i c a t i o n S i l o s Propr ie tary
Maintenance N i c h e Fragmentation IT Environment
Bri
ttle
Rigid
Legacy
First Generat ion
Point to Point
Hard Coded
Slow
I n f l e x i b l e
E x p e n s i v e
What We Hear
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63% 21% 16%
Run the
Business
Grow the
Business
Transform the
Business
Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012
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POWER
I.T.
Innovation
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ASSEMBLING THE
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TO WORK TOGETHER
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TO WORK TOGETHER
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SOCIAL
MOBILE
CLOUD
CUSTOMER EXPERIENCE
BIG DATA/ANALYTICS
BUSINESS OPERATIONS
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CUSTOMER EXPERIENCE
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Updating Inventory
Item
PH086
ST171
HT102
OR337
NT649
ET849
TK014
NA229
HR646
PY504
TS747
LS992
QTY
23
47
82
5
79
214
83
22
27
175
15
3
PR251 146
Updating Inventory
145 PR251 145
Complete!
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Customer Journey Across Channels
Web Mobile Social In-store Call center Kiosks
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Customer Journey Across Channels
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Customer Journey Across Channels
Web
Mobile
Social
In-store
Call center
Kiosks
NEED / RESEARCH SELECT PURCHASE MAINTAIN /
RECOMMEND RECEIVE / USE
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BUSINESS OPERATIONS
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€₤¥₵
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€₤¥₵
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Planning and Merchandising
Point of Sale
Profit Optimization
Public Safety
Revenue Transformation
Social Services
Deposits, Loans
Payments
Risk Management
Billing
Provisioning
Service Delivery
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€₤¥₵
industry functionality at
every layer of the stack
in industry-specific
applications
end to end industry
solutions
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CRM: Warranty Mgmt, Case Mgmt
ERP: Semiconductor, Public Sector Accounting
Communications SDP
Healthcare HIPAA
Data Models: Airlines,
Communications, Retail
Communication Networks
AT EVERY LAYER
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Industry-Specific Applications
MANUFACTURING
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Complete Industry Solutions
Comprehensive
Trade Management
CONSUMER PRODUCTS
Rapid Offer Design
& Order Delivery
COMMUNICATIONS
Sales, Distribution
& Aftermarket
AUTOMOTIVE
Enterprise Risk
& Finance
FINANCIAL SERVICES
Health Management
Platform
HEALTH CARE
Service Transformation
MANUFACTURING
Integrated
Business Planning
HIGH TECHNOLOGY
Integrated
Field Operations
OIL & GAS
Smart Grid
UTILITIES
Customer Experience
& Loyalty
RETAIL/TRAVEL
Intelligence &
Policing Platform
JUSTICE & PUBLIC SAFETY
Social Services,
Revenue Transformation
PUBLIC SECTOR
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Social Services
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Department of Social Services
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Approval for Residential Care
Is ALEX SMITH …
over 67 years of age?
Yes
No
able to remain living at home
with the support of community
care?
Yes
No
Submit
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Public Sector: Social Services Solution
CRM
Case Management
Policy Automation
Master Data Management
Case Analytics
Business Intelligence
Email Phone Web Referral In Person
Public Pensions
Unemployment Insurance
Workers Compensation
Child Support
Child Welfare
Public Healthcare
Jobs Programs
Economic Development
Welfare Assistance
Housing Assistance
APPLY FOR SERVICES
ASSESS ELIGIBILITY
DELIVER SERVICES
ANALYZE PERFORMANCE
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BIG DATA
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VOLUME VARIETY VELOCITY
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Exalytics Big Data
Appliance Exadata
Comprehensive Big Data Solution
DECIDE ANALYZE ORGANIZE ACQUIRE
Hadoop
NoSQL Database
Hybrid Columnar Compression
Advanced Analytics
Analytic Applications
In-memory Processing
ANALYZE
DECIDE ACQUIRE
ORGANIZE
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Analytics as a Service” platform to 1500+
sales and marketing, on Billion row
customer usage datasets
Deeper historical analysis of customer
interaction, subscription value, and other
financial and internal project data
Faster, higher volume analysis to drive
customer acquisition and retention of
markets and professional subscriptions
Oracle Business Intelligence
Case Study: Thompson Reuters
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TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social
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!
! !
! ! !
40% 62% 82%
Cloud Silos
& Integration
Loss of Visibility
& Control
Security &
Data Privacy
1st Gen
Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery
Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012
Challenges with First Generation Clouds
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Flexible Upgrades
and Deployment
Complete Suite of
Integrated Services
Complete
Data Isolation
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Oracle Cloud
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Database Java Developer Storage Messaging
Human
Capital
Management
Talent
Management
Sales &
Marketing
Customer
Service &
Support
Enterprise
Resource
Planning
Planning &
Budgeting
Application
Services
Social
Marketing
Social Engagement
& Monitoring
Social
Network
Data
& Insight Social
Services
Platform & Infrastructure
Services
Complete Suite of Integrated Services
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Co-Mingled Data
COMPANY
B COMPANY
A
YOUR DATA
YOUR DATA COMPANY A COMPANY B
Complete Data Isolation
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APR
ON-PREMISE
Flexible
Upgrades
Flexible
Deployment
MAR
FEB
JAN
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of staff use a MOBILE
device for work
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Source: Microsoft research as quoted in the Financial Times, September 26, 2012
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Securing Corporate
Information Systems
Integrating Mobile and
Enterprise Systems
Supporting
Different Devices
Enterprise Mobility Challenges
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Build Your
Own Apps
Oracle’s
Mobile Apps
MOBILE STRATEGY
ORACLE’S MOBILE PLATFORM
APP
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enterprise data at every layer—database, business logic and user interface
ORACLE’S MOBILE PLATFORM
your enterprise and mobile applications
applications once that run on any device
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for Tablets and Smart Phones
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Sales Rep Sales Team
Line
Management Vision IT
HR Director System Support
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Social Opportunities and Challenges
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of Facebook users have “liked” a brand
of Twitter users have tweeted about a brand
70% of marketers have little understanding of social media conversations happening around their brand
Sources: “10 Facts about Consumer Behavior on Facebook” and consumer behavior
study on Twitter, Constant Contact® and research firm Chadwick Martin Bailey
Alterian’s 8th annual marketer survey, 2011
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I ns tagram
Social Engagement: Channels and Technologies
G o o g l e +
Facebook Advertisements
Games Curation
Mixi Social Marketing
U R L S h o r t e n e r s
Search Engine Optimization
S o c i a l P u b l i s h i n g
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G a d g e t s
Renren
Promotions
YouTube LinkedIn
T u m b l r
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I ns tagram
G o o g l e +
Facebook Advertisements
Games Curation
Mixi Social Marketing
U R L S h o r t e n e r s
Search Engine Optimization
S o c i a l P u b l i s h i n g
G a d g e t s
Renren
Promotions
T u m b l r
Social Interactions: Orchestrate and Engage
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Social HR
Social Selling
Social Marketing
Social Commerce
Social Recruiting
Social Collaboration
Social Service
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Social HR
Social Selling
Social Marketing
Social Commerce
Social Recruiting
Social Collaboration
Social Service
Social Marketing
Social Engagement & Monitoring
Social Network
Data &
Insight
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SIMPLIFY I.T.
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