changing the mindset - americans for the arts · changing the mindset the journey of “billy...

Changing the Mindset

The Journey of “Billy Elliot the Musical” on Tour

mind·set or mind-set (mndst)

n.

1. A fixed mental attitude or disposition that predetermines a

person's responses to and interpretations of situations.

Billy Elliot Around the World

From Screen to Stage… The Identity?

Advertising Elements

Continuing on the road…

Providing Content - Articles

• From Screen to Stage

• Finding Billy

• History of the Miners’ Strike

• Dance within Billy Elliot the Musical

• Athleticism in the show

Providing Content - Webisodes

• Expressing Yourself (Audience Reaction)

• Finding Billy

• The Story of Billy Elliot the Musical

• From Screen to Stage to Show

• Let’s Dance

• Being Billy

• Family & Community

• Behind the Scenes

• Flying Billy

Adding to the Experience

Promotions – Tutu Brigade

Complete the offic

i

al ent ry for m and send it wi th your st or y to: Billy Elliot Promotion, P.O. Box 11037, Seattle, WA 98111

One entry per person. Open to all ages. For complete rules, go to www.stcpromos.com/BillyElliot.

Entries must be received by Friday, March 11, 2011.

Against All OddsTell us how you’ve overcome the odds like Billy, and you could win tickets to opening night!

BILLY ELLIOT THE MUSICAL is a joyous celebration of one young boy’s triumph against the odds. Called “THE MOST INSPIRING SHOW I’VE SEEN IN YEARS” by Ben Brantley of The New York Times, the story follows Billy’s journey as he stumbles out of the boxing ring, into a ballet class and discovers his dream to dance. Full of life, laughter, award-winning choreography and an unforgettable score by Elton John, BILLY ELLIOT will enchant the dreamer in all of us.

Share your story (in 500 words or less) about overcoming odds or expecta tions to achieve your dreams, and you could win tickets to the Broadway hit! Whether it’s proving you could run a marathon, get your dream job, or stay married for 50 years - we want to hear about it. One grand-prize winner will receive a 4-pack of tickets to see BILLY ELLIOT, plus a pre-show meet and greet and show merchandise.

Two first-place winners will r eceive a pair of tickets to opening night of BILLY ELLIOT.

BILLY ELLIOT THE MUSICAL Plays The Paramount Theatre March 22-April 3.

For more information and to get tickets, visit www.STGPresents.org

© 2

008

Billy

Bro

ad

way,

LL

C

name

address

daytime phone email

zip codestate

®

Jump Like Billy

One Size Doesn’t Fit

All