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ISSUE #112-2010

SHOPPINGHOW DOES IT WORK

Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occumil.

Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatum-quam quia vite pores et is sitibus et ut enessin cilliquisque sum quia autat eaquo tempos et quis nonsequae cum eum que comnis, qua-tibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisqu esequidion earibus, sequam, intiisciis incil mod magnat.

DEVIL’S IN THE DETAILTBWA\RETAIL DIAMOND

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AVAILABILITY INSPIRATION

TRUST

NEED

TRUST - hygiene- money transaction- transparancy- safety- environment- reputation

INSPIRATION- presentation exterior design interior design window shelf- communication poster/banners stickers narrowcasting- staff information advice hospitality looks- experience touching testing sampling

VALUE- price- promotion- advice- comfort- return policy- warranty- after sales service

CONVENIENCE- location accessibility- routing- service staff mechanics- time- opening hours- shopping time- delivery

AVAILABILITY- assortmentbreadthdepthnewnesstrusted- swiftness- stock

SATIS-FACTION

CONVENIENCE VALUE

RETAILDRIVERS

Udit odi id eossima gnamendis conet liquide pration sequaec atibus et lacerum esequia eos as ius, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatum-quam quia vite pores et is sitibus et ut enessin cilliquisque sum quia autat eaquo tempos et quis nonsequae cum eum que comnis, quatibus quat fugit incit veriatenis earibus dolori occum il maxim que siti ad quam, quatumquam quia vite pores et is sitibus et ut enessin cilliquisqu esequidion earibus, sequam, intiisciis incil mod magnat.

“THE RETAILDIAMOND ISA RETAILERS BEST FRIEND”M. vd Weijden