choosing attractive markets
Post on 15-Aug-2015
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How should Company choose the Most Attractive Target Market?
Identifying Market Segment and Targets
Approaches to Choose Attractive Markets
Approach 1
Industry competitors“It is Important to look for the already existing players in a certain domain which could pose
stringent competition or Rivalry”
For Services like E-Commerce already Existing Biggies Can pose a lot of Competition at your End
Approach 2
Be ware of the new entrants
“Keeping an Watchful eye on the Segment with the High entry Barrier & Low Exit Barrier”
A new Player in real state business
Approach 3
Substitute product“One should make Sure that there does not exist any substitute product for your own product which is being
used in a popular way”
Bargaining power
Approach 4
“Amazon offering Books at cheaper price than the local stores has increased the bargaining power of customers”
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