chose to create and be a unique buying experience oct 09 2014

Cory AndrichukEntrepreneur

Join the conversation

#coryAndrichuk

cory@coryAndrichuk.com

Marketing is everything...

Marketing is an investment in your future business. No matter how successful you are, how experienced, and how many clients you currently have, you always have to be marketing...

YOUR Marketing needs a

mindset shift!STOP marketing price…

Become valuable…

Become relevant…

Become useful….

If you don’t shift, adapt, and

change…well…

Can Social Media Lift Travel?

By Justin Bachman on February 16, 2012

For many people, booking a vacation is strictly an online affair: browse, click, buy.Now established players such asExpedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided.

The conceit is that travelers are more comfortable choosing a Caribbean resort or rain forest excursion if someone they know has tried it first. “Travel agencies used to be such a personalized experience,” says Joe Megibow, vice president of the U.S. unit of Expedia, the largest travel website. The process of planning a trip “has become so commoditized and price-driven that we have sort of lost the soul of travel.”

To make money, such small fry hope to forge partnerships with bigger travel players that can funnel them traffic. In exchange, social sites could link Web users back to travel sellers. Expedia hopes to unveil its own social networking service next year.

The bottom line: Some 118 million in the U.S. will turn to the Internet to research travel this year. Social media upstarts want a piece of that market.

Social Media & Mobile in the Travel Industry

New Competition or Tools?

These are both, but HOW do you use them?

Social Travel Planning sites

The same goes with these popular sites

So what does it all mean?

Marketing is changing…

Doorto door

TVDirectmail and

Coldcalls

Traditional Marketing is like being hammered over the head with themessage!!

People are finding ways to TUNE OUT traditional marketing messages…

So what do you do??

Broadcast has high costs and must be pushed

Dialogues are organic and can start easily

Edison Research

Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase.

ROI Research

Facebook influences consumer behaviour:

More than one in three consumers say they're likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company's product to friends.

YOUR Marketing needs a

mindset shift!STOP marketing price…

Become valuable…

Become relevant…

Become useful….

Travel Commodity???

Travel EXPERT !!!…Online and off

STOP BROADCASTING!

AND BEGIN THE RELATIONSHIP!(again online and off!)

Connect with peopleversus…

Tell the people

Marketing Well

‘ACKNOWLEDGE w/ Attraction’ +

‘ENGAGEMENT w/ Dialogue, Content, Conversation’ +

‘CONNECTION w/ permission, confirmation, relationship,’ +

‘MEASUREMENT w/consistency, feedback, reports’ ___=

A change in the way we have done it in the past...

cory@coryAndrichuk.com cory@brandUcoaching.com

• Raising awareness

• Connecting through conversation/ engagement

• Using video , contests

• Driving people to their website and probably your offices!

A great example!!!

Don’t be these guys…

Consumers wants and needs are changing!

We value different things and are willing to pay for it…

…because we like customization, unique, choice with affordability!

So you need to adapt and listen to your customer…

Outside Sales Agents, Home-Based Travel Agents, Independent Contractors, Professional Travel Advisors, Home-Based Travel Entrepreneurs

…making house-calls! Sustainable Travel Options, Eco-Tourism, Highly Specialized Niche Travel concepts

…because families are doing things differently

…and need help doing it!

Because everyone has a story and wants to travel and tell it…

(So… help them cultivate their passion!)

…because they need help with all kinds of travel…

… because they can!

Become customer centric

AND…get purpose-based!

Are you serving your purpose?

Give YOUR value upfront! Be useful and helpful upfront !!

Engage your clients with your purpose!!!

Create a unique customer experience

Creating a unique experience

Create a unique buying customer experience

Online travel purchases are not a

unique buying customer experience

This is YOUR value…

Trustworthy, Credible, Personal, Intimate, Customized, Professional, Safe, Secure, Reliable, Certified, Objective, Useful, Relevant,

and FULL OF VALUE!

It’s YOUR choice to choose!

Create a unique customer experience

Cory AndrichukEntrepreneur

Join the conversation

#coryAndrichuk

chose to create and be a unique buying experience oct 09 2014

Travel

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