chose to create and be a unique buying experience oct 09 2014
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Travel agents need a mindset shift in their 2014 marketing. Every travel agent needs to position themselves as a valuable, reliable, practical, relevant, and trustworthy resource while they help people buy and meet them IN the buying process! :Learn more here - www.coryAndrichuk.comTRANSCRIPT
Marketing is everything...
Marketing is an investment in your future business. No matter how successful you are, how experienced, and how many clients you currently have, you always have to be marketing...
YOUR Marketing needs a
mindset shift!STOP marketing price…
Become valuable…
Become relevant…
Become useful….
By Justin Bachman on February 16, 2012
For many people, booking a vacation is strictly an online affair: browse, click, buy.Now established players such asExpedia (EXPE), along with a bunch of startups, are hoping to enlist friends and family via social networks to cheaply replicate individually tailored services travel agents once provided.
The conceit is that travelers are more comfortable choosing a Caribbean resort or rain forest excursion if someone they know has tried it first. “Travel agencies used to be such a personalized experience,” says Joe Megibow, vice president of the U.S. unit of Expedia, the largest travel website. The process of planning a trip “has become so commoditized and price-driven that we have sort of lost the soul of travel.”
To make money, such small fry hope to forge partnerships with bigger travel players that can funnel them traffic. In exchange, social sites could link Web users back to travel sellers. Expedia hopes to unveil its own social networking service next year.
The bottom line: Some 118 million in the U.S. will turn to the Internet to research travel this year. Social media upstarts want a piece of that market.
Social Media & Mobile in the Travel Industry
Social Travel Planning sites
The same goes with these popular sites
Traditional Marketing is like being hammered over the head with themessage!!
People are finding ways to TUNE OUT traditional marketing messages…
So what do you do??
Broadcast has high costs and must be pushed
Dialogues are organic and can start easily
Edison Research
Consumers look to Facebook friends for advice: 24% of consumers consult their Facebook friends before making a purchase.
ROI Research
Facebook influences consumer behaviour:
More than one in three consumers say they're likely to purchase from a company they follow on Facebook (eMarketer). 53% of Facebook users would recommend a brand or company's product to friends.
YOUR Marketing needs a
mindset shift!STOP marketing price…
Become valuable…
Become relevant…
Become useful….
Marketing Well
‘ACKNOWLEDGE w/ Attraction’ +
‘ENGAGEMENT w/ Dialogue, Content, Conversation’ +
‘CONNECTION w/ permission, confirmation, relationship,’ +
‘MEASUREMENT w/consistency, feedback, reports’ ___=
A change in the way we have done it in the past...
[email protected] [email protected]
• Raising awareness
• Connecting through conversation/ engagement
• Using video , contests
• Driving people to their website and probably your offices!
A great example!!!
We value different things and are willing to pay for it…
…because we like customization, unique, choice with affordability!
So you need to adapt and listen to your customer…
Outside Sales Agents, Home-Based Travel Agents, Independent Contractors, Professional Travel Advisors, Home-Based Travel Entrepreneurs
…making house-calls! Sustainable Travel Options, Eco-Tourism, Highly Specialized Niche Travel concepts
Because everyone has a story and wants to travel and tell it…
(So… help them cultivate their passion!)
Are you serving your purpose?
Give YOUR value upfront! Be useful and helpful upfront !!
Engage your clients with your purpose!!!
This is YOUR value…
Trustworthy, Credible, Personal, Intimate, Customized, Professional, Safe, Secure, Reliable, Certified, Objective, Useful, Relevant,
and FULL OF VALUE!
