chp5 ethics and social responsibility
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The four levels of Ethical
Questions in business
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Ethical Models
Societal
Social Ethics:
Legal rules, customs
Internal Policy
Professional Ethics:
Values in workplace
Personal
Individual Ethics:
Family influence
Organizations
Code of Ethics
Figure 5.2
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Social Responsibility
Social Responsibil i ty:the managers duty tonurture, protect and enhance the welfare ofstakeholders.
There are many ways managers respond tothis duty:
Obstructionist response:managers choose not
to be socially responsible. Managers behave illegally and unethically.
They hide and cover-up problems.
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Defensive response:managers stay within the
law but make no attempt to exerciseadditional social responsibility. Put shareholder interest above all other stakeholders.
Managers say society should make laws if change is
needed.Accommodative response:managers realizethe need for social responsibility. Try to balance the interests of all stakeholders.
Proactive response:managers activelyembrace social responsibility. Go out of their way to learn about and help stakeholders.
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Levels of Responsibility
Obstruction
response
Defensive
responseAccommodative
response
Proactive
response
Low HighSocial responsibil i ty
Figure 5.3
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Why be Responsible?Managers accrue benefits by beingresponsible. Workers and society benefit.
Quality of life in society will improve.
It is the right thing to do.
Whistleblowers:a person reporting illegal orunethical acts.
Whistleblowers now protected by law in most cases.
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Promoting Ethics
There is evidence showing that ethicalmanagers benefit over the long run.
Ethical Control System:a formal system toencourage ethical management. Firms appoint an ethics ombudsmanto monitor
practices.
Ombudsman communicates standards to all employees.Ethical cul ture:firms increasingly seek tomake good ethics part of the norm andorganizational culture.
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Managing Diverse Workforces
The workforce has become much morediverse during the last 30 years. Diversity refers to dif ferencesamong people such as age,
gender, race, religion. Diversity is an ethical and social responsibility issue.
Managers need to give all workers equalopportunities.Not following this is against the law and unethical.
When all have equal opportunity, the organizationbenefits.
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Types of DiversityFigure 5.5
Capabilities
Disabilities
Socioeconomicbackground
Sexual
orientation
ReligionEthnicity
Race
Gender
Age
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Diversity Makes Business Sense
Diverse employees provide new, differentpoints of view. Customers are also diverse.
Still, some employees may be treated unfairly. Biases:systematic tendencies to use information in ways
that result in inaccurate perceptions.
People often view those like themselves positively and
have biases about others. Social status is a type of bias conferred to people of
differing social position.
Stereotypes:inaccurate beliefs about a given group.
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"CSR: A Cornerstone of our Enduring Success"
At IndianOil, corporate social responsibility (CSR) has been
the cornerstone of success right from inception in the year
1964. The Corporations objectives in this key performance
area are enshrined in its Mission statement: "to helpenrich the quality of life of the community and preserve
ecological balance and heritage through a strong
environment conscience.
We at IndianOil have defined a set of core values forourselvesCare, Innovation, Passion and Trustto guide us
in all we do
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