christian radio brings results

2005 Demographics for Christian Radio

ListenersCopyright Soma Communications, Inc., 2005. Used by permission.

According to Fox News (12/25/04) 56% of all Americans listen to a

Christian radio station every month.

Personal Income $50,000+

15.46%

17.69%

+14%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Household Income $75,000+

35.37%

41.40%

+17%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Household Income $100,000+

21.66%

23.86%

+10%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Two-Income Households

34.92%

54.47%

+56%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

College Graduates - B.A./B.S. Degree

13.34%

20.99%

+57%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Employed Full-Time

52.51%

56.31%

+7%

Source: SomaCommunications.com, 2005

All Adults…..…

Christian Radio

Index………..……

Job Title: President/CEO

.48%

1.48%

+206%

Source: SomaCommunications.com, 2005

All Adults……..…

Christian Radio

Index……….……

Proprietor

.43%

.71%

+64%

Source: SomaCommunications.com, 2005

All Adults……..…

Christian Radio

Index………..……

Self-Employed at Remote Business Place

1.65%

1.97%

+19%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

General Manager

1.36%

2.30%

+68%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation - Legal/

Professional/Education

4.11%

6.53%

+59%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation - Professional/Technical

13.11%

17.50%

+34%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation - Management/ Business and Financial

Operations

9.85%

11.99%

+22%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation -

Computers/Mathematical

1.42%

1.83%

+29%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation - Healthcare Practitioner/Support

4.37%

6.19%

+42%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Occupation - Homemaker

6.67%

12.76%

+91%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Lives in a Single-Family Residence

75.26%

85.12%

+13%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Value of Residence - $150,000+

33.55%

40.87%

+22%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Did Remodeling in the Last Year

16.81%

19.79%

+18%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Owns a Timeshare

4.90%

10.30%

+110%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Owns Two or More Automobiles

37.36%

45.83%

+23%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Currently Finances a New Car

26.40%

39.80%

+51%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Owns Any Investments

40.63%

52.01%

+28%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Owns stock in a Company

Other than Employer

10.77%

11.69%

+9%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..…..…

Owns an IRA

16.13%

17.53%

+9%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..…..…

Owns Mutual Funds

16.67%

19.21%

+15%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Does Online Trading

1.62%

2.24%

+39%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Household Owns One or More Computers

70.68%

88.32%

+25%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Spent $4000+ on Computer for Home

10.05%

10.94%

+9%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..…..…

Used Internet at Home Last Week

49.70%

63.73%

+28%

Source: SomaCommunications.com, 2005

All Adults…..…

Christian Radio

Index………..……

Made Online Purchase Last Year

34.38%

51.47%

+50%

Source: SomaCommunications.com, 2005

All Adults……..

Christian Radio

Index………..……

Spent $1000+ Online Last Year

5.41%

6.49%

+20%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Internet Order Offer was Made on Radio

.46%

1.23%

+171%

Source: SomaCommunications.com, 2005

All Adults…..……

Christian Radio

Index……………

Age - 25-54

57.34%

73.77%

+29%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Age - 55+

30.30%

13.09%

-43%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………………

Households Size - Five or More

12.17%

18.41%

+51%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Married

57.70%

72.35%

+25%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Children in Household

40.45%

57.77%

+43%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Child Under 5-years-old in Household

14.22%

24.09%

+69%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Grade-schooler in Household

14.56%

23.65%

+62%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Teenager in Household

14.54%

23.07%

+59%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Expecting a Baby

2.53%

4.37%

+87%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Stayed at a Skiing or Winter Resort Last Year

1.53%

2.44%

+60%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Stayed at a Foreign Resort Last Year

3.18%

4.05%

+27%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..……

Purchased by Mail or Phone Last Year

40.99%

43.40%

+6%

Source: SomaCommunications.com, 2005

All Adults………

Christian Radio

Index………..…..…

Christian Radio Listeners• Upscale • Educated • Professional • High-Value Consumers