circus oh

How To Rock An Open House

What is an Open House?An Opportunity

•An opportunity for the community to learn more about your school

•An opportunity to increase appointment sets and enrollments

•An opportunity to involve grads

•An opportunity to get everyone on the same page

What is an Open House?An Opportunity

•An opportunity for the community to learn more about your school

•An opportunity to increase appointment sets and enrollments

•An opportunity to involve grads

•An opportunity to get everyone on the same page

Not Just an Open HouseWhat’s the draw to your school?

•Guest speakers

•Workshops

•Grads show & tell

•Information Day

•Bring A Friend Day

•Lunch

•Industry information

Timing Is Everything

• 4 weeks prior to start

• Fall quarter = 2 open houses

• Check all calendars

• Required for everyone to be available

Prepare Prepare Prepare

•Goals of event

•Who to invite

•How to spread the word

•The messaging

•The people

Radio Spots

Student Testimonial

Alumni Testimonial

MediaDrive every contact to the event

•Radio

•Print

•Website

•Email Signatures

•Auto emails

•On hold messaging

•Voicemails

Require RSVPs

• Who’s Calling-assign a special number

• Master RSVP list

• All RSVPs are leads

• Reconcile with CampusVue and assign

• Note activity in CV

• Schedule interviews with all guests

before

Schedule of the DayCreating a Sense of Urgency

•Registration Table

• General Presentation

• Program Presentations

• Other School Services

• Tours

• Appointments

• Applications

The ExtrasCreate Energy

•Workshops

•Live Music

•Lunch or breakfast

•Giveaways

•Video presentations

•Successful grads

Follow-Up

• All RSVPs are leads

• Make note of who showed

• Follow up emails

• Keep track of numbers for metrics

• Share your success-social media

• Use what you got for the next one

• Follow up meeting

By The Numbers

• 17% of attendees scheduled an appt

• Leads up by 260%

• Website visits up 47%

• Increase in Facebook Fans

• Increase in Facebook Alumni

By The Numbers

shannon.cobourn@creativecircus.edu404.477.6721