cision webinar: educating prospects and customers through content

Educating Prospects and Customers Through Content

Marcus Sheridan & Laurie Mahoney

@TheSalesLion | @ChannerMahoney | #cision

Follow us!@cision

During today’s web seminar, attendees will be in listen-only mode.

If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317

Any Q&A not addressed during will be addressed at the end of today’s session

Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session

How to Participate Today

Guest Speaker: Marcus Sheridan

• Aka “The Sales Lion• Started River Pools &

Spas in 2001• 2010, RP&S becomes

the biggest pool installer in the US and has most visited swimming pool website in the world

I used to be a pool guy…

In every industry, we have a problem and this is what it looks like…

Are there any exceptions listening in today?

B2B, B2C, B2G

It’s all P2P

This is a conversation about principles…

It’s not about “blogging” or “content marketing” or “social media…

The game has changed, and so have your expectations

What will truly make your website and digital brand stand out?

1. Honesty in Content

2. Honest in Approach

3. Honesty in Sales

Part I

Honesty in Content

Burying your head in the sand is officially a dumb blogging strategy

The most essential content marketing philosophy in the world:

They ask.

You answer.

“The Big Five”

1. Cost2. Problems3. Versus4. Reviews5. Best

$2,500,000+

Part II

An Honest Approach

“Used Car Salesman”

What’s the emotion you experience when you read this?

Just because it has always been done that way doesn’t make it right.

Why are most companies so afraid of this?

The Triangle of Influence

The Competition

The Triangle of Influence

The Competition

Bad Fits

The Triangle of Influence

The Competition

Bad Fits

The

Customer

This Ain’t Right

Part III

Honest Selling(w/content)

30

Assignment Selling

Stop Wasting Email Opportunities!

Honest, transparent, and helpful content is the greatest sales and trust building tool in the world. Period.

The average River Pool & Spas customer read 105 pages of the

website in 2013

Thank you!

Questions?Get the book.It’s free.It’s awesome.

But you already knew that.

TheSalesLion.comMarcus1@thesaleslion.com