clark street - the lakota group · • employ short-term placemaking strategies • create and...

CLARK STREET

FINAL PRESENTATION

OCTOBER 17, 2017

CLARK STREETSTEERING COMMITTEEWally Andersen SSA #24 Commission Vice Chair

Andrew Broderick Rogers Park Business Alliance Board

Jacqueline Hui Rogers Park Branch, Chicago Public Library 6907 N. Clark

Cesar Izquierdo Taste of Peru 6545 N. Clark

Carolina Juarez Rogers Park Business Alliance SSA Manager

Mike Land 49th Ward Alderman Joe Moore Staff

Rigoberto Romero Jessica's Western Wear 7015 N. Clark

Jack Swenson Rogers Park Business Alliance Board

Jorge Vienes, Eric Kugelman, Michael Syrjanen Leather64Ten 6410 N. Clark

Ken Walchak Clark Devon Hardware 6401 N. Clark

Almaz Yigizaw Ethiopian Diamond II, The Diamond Room 7543, 7545 N. Clark

FIRM PROFILE

CONTACT PERSON | Mark de la Vergne, Growth + Innovation Principal | t: 773 895 5588 | e: mdelavergne@samschwartz.com

URBAN TRANSPORTATION PLANNING + DESIGN

Sam Schwartz is a multi-modal transportation planning and engineering firm that has collaborated with cities for over twenty years on complex issues and strategies. In an era where daily changes in behavior, technology, and funding are creating transportation disruption, Sam Schwartz offers a forward-looking, yet pragmatic approach to sustainable mobility with unparalleled technical and problem-solving expertise. As city leaders increasingly aspire to re-envision their streets as places for more than just automobiles – while also working better for automobiles – Sam Schwartz has served as a frequent collaborator with those cities who are leading the charge, implementing the tremendous change that accompanies new leadership (Los Angeles and Seattle) or a new focus on transportation choices (Chicago and Grand Rapids).

From our president, Samuel Schwartz’s book on the future of transportation, Street Smart, to the first-of-its-kind study to document best practices in shared-use mobility systems (such as Uber, carshare and bikeshare), to our collaboration on the FHWA Separated Bike Lane Planning and Design Guide, to our work helping Seattle DOT adapt its practices to an unknown future, we are leading the industry in understanding the trends that are poised to completely transform urban transportation.

PROJECT TEAM

study area

WARREN PARK

SCHREIBERPARK

LOYOLA PARK

TOUHYPARK

POTTAWATTOMIEPARK

NORTH

1,100’275’0 550’

ROGERS PARK NEIGHBORHOOD

LEGEND

STUDY AREA BUILDING FOOTPRINTS

STUDY AREA: SOUTH GATEWAY

STUDY AREA: DISTRICT CORE

STUDY AREA: NORTH GATEWAY

CTA STATIONS

BUILDING FOOTPRINTS

METRA STATIONS

NORTH GATEWAY

Clark Street from Touhy to Howard

DISTRICT CORE

Clark Street from Pratt to Touhy

SOUTH GATEWAY

Clark Street from Devon to Pratt

PHASE 2 : ENVISION

Preliminary Concept

Development

Community Open House #2

Options Tool Kit and Costs for Plan Elements

PHASE 3 : IMPLEMENT

Final Corridor Plan Development

Implementation Strategies

Community Open House #3

Revised Final Plan

process

we are

here!

PHASE 1 : ENGAGE

Project Start Meeting & Corridor Tour

Field Work + Analysis

Key Stakeholder Interviews & Focus Groups

Community Open House #1

State of the Corridor Summary Report

PAPER SURVEYS

COMMUNITY OPEN HOUSES

PRESENTATIONS

ONLINE SURVEY

SOCIAL MEDIA

STAKEHOLDER FOCUS GROUPS

IN PERSON OUTREACH

PROJECTWEBSITE

INFOCARDS

OWNER MAILOUTS

community engagement

community open house #1200+

ATTENDEES

151SURVEYS

COMPLETED ATWORKSHOP

158SURVEYS

COMPLETED ONLINE

ENGLISH+ SPANISHSURVEYS

AVAILABLE

150+ATTENDEES

98SURVEYS

COMPLETED ATWORKSHOP

71SURVEYS

COMPLETED ONLINE

community open house #2

ENGLISH+ SPANISHSURVEYS

AVAILABLE

ORGANIZATION

Creating a structure that can organize and unify the elements of the Plan,

guide the implementation of the Vision, and measure its success.

THE MAIN STREET MODEL ORGANIZATION

The Main Street Model is an organizational structure to frame the Plan and organize implementation efforts.

ETHNIC ENCLAVE STRATEGY ORGANIZATION

Adopt an “Ethnic Enclave” Transformation Strategy for Clark Street and building on the diverse businesses, foods, arts, and culture as economic strengths of the corridor.

PROMOTION

Enhance Clark Street’s brand, identity, and programming to unify the corridor and

distinguish it from other commercial areas throughout the City and region.

BRAND & IDENTITY PROMOTION

Create a unified identity to bring cohesion to the Clark Street corridor that builds upon Roger Park’s rich history and diversity.

We need visual designs that are honest, culturally interesting, and artistic.

BRAND & IDENTITY

PROMOTION

concepts

celebrate

THE LAKE

DIVERSITY & CULTURE

LAS PERSONASCOMUNIDAD LATINA

ECONOMIC/CLASS DIVERSITY

LA COMIDA AUTÉNTICA

THE CONNECTED COMMUNITY THAT WORKS TOGETHER

ACCESS TO L AND METRA

TREE-LINED STREETS

AFFORDABLEEATS

REAL NEIGHBORHOODS, REAL PEOPLE

INCLUSION ANDSOCIAL ACTION

THE ART SGREAT

ARCHITECTURE

PROXIMITYMY NEIGHBORS

KID-FRIENDLY SITES

FAMILY

FRIENDLY PEOPLE

THE WAVES

THE ANIMALS AND THE PEOPLE

WALKING TO THINGS INSTEAD OF DRIVING

we RP

BRAND // MARCAconcept a // concepto a

This concept draws on the existing “Celebrate Clark Street” banners and creates a brand inspired by its patterns and colors (shown bottom le�). The bold type can be used on its own, as can the colorful hand drawn elements.

Este concepto está inspirado en las banderas existentes "Celebrate Clark Street" y crea una marca que está inspirada en sus patrones y colores (abajo a la izquierda). El fuente en negrita se puede utilizar por sí mismo, al igual que los elementos de coloridos dibujados a mano.

CLARK STREET2 MIN WALK

MORSE STATION

DIVVY STATION

#22 BUS STOP

15 MIN WALK

5 MIN WALK

5 MIN WALK

68% Like

Concept A

MO

ST L I K E D C O N CEP

T

PROMOTION

• Create a Brand Guide

• Employ Short-Term Placemaking Strategies

• Create and Maintain a Vision Clark Implementation Website

• Celebrate Rogers Park’s/Clark Street’s History

• Ensure that Rogers Park/Clark Street is Regarded as a Safe Place to Live and Shop

• Design and Implement a Wayfinding and Signage Plan

• Implement Historical Signage

• Extend the Brand into the Public Realm

SHORT-TERM LONG-TERM

BRAND & IDENTITY

recommendations

BRAND & IDENTITY

recommendations

PROMOTION

• Create a Brand Guide

• Employ Short-Term Placemaking Strategies

• Create and Maintain a Vision Clark Implementation Website

• Celebrate Rogers Park’s/Clark Street’s History

• Ensure that Rogers Park/Clark Street is Regarded as a Safe Place to Live and Shop

• Design and Implement a Wayfinding and Signage Plan

• Implement Historical Signage

• Extend the Brand into the Public Realm

SHORT-TERM

PUBLIC ART, PROGRAMMING & EVENTS PROMOTION

Build in interactivity to create reasons for people to visit Clark Street and reinforce the corridor as an Ethnic Enclave.

aboutrogers park?

sobrerogers park?

whatdo you

que

PUBLIC ART, PROGRAMMING & EVENTS

PROMOTIONPROMOTION

concepts

PROMOTION

• Build in Interactivity to Create Reasons for People to Visit

• Market Clark Street to the City

• Maintain Regularly Scheduled Events & Activities

• Incorporate Clark Street Restaurants into the Glenwood Sunday Market

• Evaluate Current Programs and Opportunities for Alignment

• Establish Quantitative and Qualitative Goals for all Events

recommendations

PUBLIC ART, PROGRAMMING & EVENTS

PROMOTION

• Build in Interactivity to Create Reasons for People to Visit

• Market Clark Street to the City

• Maintain Regularly Scheduled Events & Activities

• Incorporate Clark Street Restaurants into the Glenwood Sunday Market

• Evaluate Current Programs and Opportunities for Alignment

• Establish Quantitative and Qualitative Goals for all Events

recommendations

PUBLIC ART, PROGRAMMING & EVENTS

DESIGN

Enhance physical conditions and the curb appeal of the streets, sidewalks,

buildings, and open spaces.

STOREFRONTS & FACADES DESIGN

Launch a multi-faceted program to enhance and repair storefronts and facades, building upon the existing Business Improvement Program through SSA#24.

what are the main reasons youvisit businesses on Clark Street?

choose up to three

246 TOTAL VOTES

60%OF RESPONDENTS CHOSE

AS A TOP PRIORITY

BEAUTIFYING/REPAIRINGTHE STREETS

68%OF RESPONDENTS CHOSE

AS A TOP PRIORITY

IMPROVED BUILDINGFACADES/STOREFRONTS

what are your favoritedestinations in the study area?

JEWEL-OSCO1

SMACK DAB BAKERY2

CLARK-DEVONHARDWARE

3

ROGERS PARK BRANCHCHICAGO PUBLIC LIBRARY

4

ROGUE FUSION5

ROCKY’S TACOS6

A & T PANCAKEHOUSE AND GRILL

7

GINGERSLAM NAIL BAR8

WALGREENS9

TASTE OF PERU10

what types of businesses would you visitif they were added to the study area?

RESTAURANTS (VARIETY & UPSCALE OPTIONS)

1

RETAIL(SHOPS & BOUTIQUES)

2

COFFEE SHOP / CAFE3

CULTURAL INSTITUTIONS& ENTERTAINMENT

4

GROCERY STORE / SPECIALTY MARKET

5

BARS6

BAKERY7

ICE CREAM SHOP8

SHOPPING

GROCERIES

DINING

BARS 8 VOTES

PERSONAL SERVICESPROFESSIONALSERVICES

11 VOTESMEDICAL/DENTAL

1 VOTE

LIVE NEARBY,CONVENIENCE

WORK NEARBY,CONVENIENCE

9 VOTES

SCHOOL1 VOTE

39 VOTES

39 VOTES

57 VOTES

20 VOTES

61 VOTES

90%

DESIGN

concepts

STOREFRONTS & FACADES

BEFORE

DESIGN

concepts

STOREFRONTS & FACADES

AFTER

MO

ST L I K E D C O N CEP

T86% Like

Restaurant B

DESIGN

STOREFRONTS & FACADES

recommendations

• Stay in Touch with Property Owners (in progress)

• Promote SSA #24’s Programs

• Provide Educational Opportunities

• Create Storefront Improvement Awards

• Improve Vacant Storefronts

• Write Storefront Design Guidelines

SHORT-TERM LONG-TERM

STOREFRONTS & FACADES

recommendations

• Stay in Touch with Property Owners (in progress)

• Promote SSA #24’s Programs

• Provide Educational Opportunities

• Create Storefront Improvement Awards

• Improve Vacant Storefronts

• Write Storefront Design Guidelines

SHORT-TERM LONG-TERM

STREETSCAPES DESIGN

Test out temporary placemaking and improvement initiatives to help identify and implement a long-term streetscape improvement implementation plan.

OF RESPONDENTS AGREE

STREETSCAPE IMPROVEMENTSARE IMPORTANT TO

REVITALIZING CLARK STREET

86%

STREETSCAPES

DESIGN

concepts

BEFORE

STREETSCAPES

DESIGN

concepts

AFTER

MO

ST L I K E D C O N CEP

T83% Like the

Lunt Avenue Gateway

STREETSCAPES

DESIGN

•

• Introduce People Spots

• Install Temporary Bump-Outs

• String Banners and Lighting

• Design Temporary Crosswalks

• Improve crossings near Chicago Math and Science Academy

• Introduce Community kiosks

• Install Trash & Recycling Compactors

• Replace Dead/Dying Trees

• Improve Strip Malls and Auto-Oriented Uses

• Engage Metra

• Coordinate with Public Agencies

• Implement Permanent Streetscaping

• Formalize Gateway Signage

• Invest in Street Trees and Landscaping

• Improve Clark Street Frontages of Parks and Plazas

SHORT-TERM

LONG-TERM

recommendations

STREETSCAPES

DESIGN

•

• Introduce People Spots

• Install Temporary Bump-Outs

• String Banners and Lighting

• Design Temporary Crosswalks

• Improve crossings near Chicago Math and Science Academy

• Introduce Community kiosks

• Install Trash & Recycling Compactors

• Replace Dead/Dying Trees

• Improve Strip Malls and Auto-Oriented Uses

• Engage Metra

• Coordinate with Public Agencies

• Implement Permanent Streetscaping

• Formalize Gateway Signage

• Invest in Street Trees and Landscaping

• Improve Clark Street Frontages of Parks and Plazas

SHORT-TERM

LONG-TERM

recommendations

GATEWAY IMPROVEMENTS DESIGN

Implement strategic improvements at priority intersections to increase safety for pedestrians and cyclists along the corridor.

DESIGN

INTERSECTION IMPROVEMENTSconcepts

HOWARD

CLA

RK

CLA

RK

ARTHUR

DEVONA

SHL

AN

D

DEVON & CLARK HOWARD & CLARK

DESIGN

INTERSECTION IMPROVEMENTS

DEVON & CLARK HOWARD & CLARK

recommendations

•

• Engage CDOT

• Implement Targeted Improvements

• Pilot Closure of Arthur Avenue

• Enhance Transit Plaza

• Create Park/Plaza

• Improve Safety on Howard

• Activate The Space

• Improve Amenities

SHORT-TERM SHORT-TERM

LONG-TERM

LONG-TERM

DESIGN

INTERSECTION IMPROVEMENTS

DEVON & CLARK HOWARD & CLARK

recommendations

•

• Engage CDOT

• Implement Targeted Improvements

• Pilot Closure of Arthur Avenue

• Enhance Transit Plaza

• Create Park/Plaza

• Improve Safety on Howard

• Activate The Space

• Improve Amenities

SHORT-TERM SHORT-TERM

LONG-TERM

LONG-TERM

TRANSPORTATION IMPROVEMENTS DESIGN

Enhance multi-modal offerings, tailor parking accommodations to the demand, and improve bicycle and pedestrian safety along the corridor.

Clark St. is pedestrian unfriendly

DESIGN

TRANSPORTATION IMPROVEMENTS

concepts

CURB EXTENSION/ BUMP-OUT

MIDBLOCK CROSSING PEDESTRIAN SAFETY ISLAND

DESIGN

TRANSPORTATION IMPROVEMENTS

• Work with CTA to identify bus stop upgrades

• Install Bike Infrastructure

• Enhance Wayfinding

• Improve Pedestrian Safety through Permanent Enhancements

• Pilot Bike Lane

• Share Parking

• Install Additional Security Cameras at Key Intersections

SHORT-TERM LONG-TERM

recommendations

DESIGN

TRANSPORTATION IMPROVEMENTS

• Work with CTA to identify bus stop upgrades

• Install Bike Infrastructure

• Enhance Wayfinding

• Improve Pedestrian Safety through Permanent Enhancements

• Pilot Bike Lane

• Share Parking

• Install Additional Security Cameras at Key Intersections

SHORT-TERM LONG-TERM

recommendations

2. Chicago Transit Authority (2016)

ECONOMIC VITALIT Y

Establish a contextually appropriate vision for development that works towards

key goals of housing equity, physical enhancement, and economic development.

LAND DEVELOPMENT

Strategies to carefully balance the competing interests of development and displacement.

ECONOMIC VITALIT Y

Clark corridor can and should support many hundreds more units of housing, especially near transit—CTA & Metra.

LAND DEVELOPMENT

ECONOMIC VITALIT Y

N O R T H

MO

RSE

LUNT

GREENLEAF

ESTES

PAULINA

CLARK

RAVENSWOOD

WOLCOTT Rogers Park Metra Station

1/4 Mile Radius(1,320 feet)

framework

LAND DEVELOPMENT

• Create Design Guidelines

• Identify Community Goals

• Consider Zoning Changes

• Encourage Residential Infill

• Promote Development of Key Opportunity Sites

• Consider Ground Floor Residential

• Establish P Street Designation

• Assist in Revelopment of Opportunity Sites

• Establish TIF District

• Implement an Adaptive Use Program

• Establish a Lease Guarantee Program

• Create a Commercial Community Land Trust

SHORT-TERM LONG-TERM

ECONOMIC VITALIT Y

recommendations

LAND DEVELOPMENT

• Create Design Guidelines

• Identify Community Goals

• Consider Zoning Changes

• Encourage Residential Infill

• Promote Development of Key Opportunity Sites

• Consider Ground Floor Residential

• Establish P Street Designation

• Assist in Revelopment of Opportunity Sites

• Establish TIF District

• Implement an Adaptive Use Program

• Establish a Lease Guarantee Program

• Create a Commercial Community Land Trust

SHORT-TERM LONG-TERM

ECONOMIC VITALIT Y

recommendations

BUSINESS DEVELOPMENT ECONOMIC VITALIT Y

Attract new investment and development to Clark Street while valuing and preserving its ethnic and economic diversity.

I like the focus on helping small businesses thrive and holding to the cultural identity of Clark St.

BUSINESS DEVELOPMENT

concepts

CASE STUDY: DETROIT

CREATE STOREFRONTSHatch

CULTIVATE LOCAL ENTREPRENEURSHIPBoyle Heights CASE STUDY: LOS ANGELES

MO

ST L I K E D C O N CEP

T89% Like This Concept

ECONOMIC VITALIT Y

ECONOMIC VITALIT Y

BUSINESS DEVELOPMENT

• Increase Sales and Distribution Channels

• Establish Benchmarks to Measure Progress

• Define Clark Street’s Trade Area

• Provide One-on-One Technical Assistance to Businesses.

• Create a Food Business Incubator

• Offer Percentage Leases

• Launch a Business Plan Competition

• Help Businesses Buy their Buildings—or Storefronts

SHORT-TERM LONG-TERM

recommendations

ECONOMIC VITALIT Y

BUSINESS DEVELOPMENT

• Increase Sales and Distribution Channels

• Establish Benchmarks to Measure Progress

• Define Clark Street’s Trade Area

• Provide One-on-One Technical Assistance to Businesses

• Create a Food Business Incubator

• Offer Percentage Leases

• Launch a Business Plan Competition

• Help Businesses Buy their Buildings—or Storefronts

SHORT-TERM LONG-TERM

recommendations

FUNDING

Exploring funding sources available to the RPBA to fund the recommendations

outlined in this corridor plan.

Q&A

IMPLEMENTATION

A comprehensive guide to executing plan recommendations.

IMPLEMENTATION CREWS IMPLEMENTATION

Promotion: Branding & Programming

Design I: Storefronts & Facades

/ Private Sector Improvements

Economic Vitality I: Land Use & Zoning

Design II: Streetscaping &

Transportation / Public Sector Improvements

Economic Vitality II: Economic & Business

Development