clear returns talks data and the battle between it & marketing at harvey nash cio survey event...
Post on 03-Feb-2015
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Data – the new battleground between marketing & IT?
Vicky Brock, CEO @ClearReturns www.clearreturns.com
Vicky@clearreturns.com @brockvicky www.clearreturns.com
“give us your datas” Especially
the big ones
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Incomingalert50 API reqs10 new tags 3 new SIsSeveral cloudsAnyone seen our big data.... ?
Anyone else feeling a bit squeezed?
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Only 30% of CIOs have “very strong” relationship with marketing
Vicky@clearreturns.com @brockvicky www.clearreturns.com
If marketing increasingly own digital, should they own data?
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Variety?Volume?Velocity?
Big data = pants
Vicky@clearreturns.com @brockvicky www.clearreturns.com
Clean is best
Holes = bad
Controlling access is a good thing
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