clickadvisor crowdsourcing 0608
Post on 15-May-2015
9.531 Views
Preview:
TRANSCRIPT
CROWDSOURCINGA NEW MARKET RESEARCH TECHNIQUE
paul.marsden@clickadvisor.comclickadvisor
insight for innovation
CONGRATULATIONS! YOU ARE PERSON OF THE YEAR
THE RISE OF CITIZEN JOURNALISTS
THE RISE OF CITIZEN BROADCASTERS
THE RISE OF CITIZEN EXPERTS
THE RISE OF CITIZEN EDITORS
THE RISE OF CITIZEN REVIEWERS
THE RISE OF CITIZEN MARKETERS
“To find something comparable you have to go back 500 years to the printing press,
the birth of mass media. Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking
control.”
Rubert Murdoch
CUSTOMERREALLYIS KING
SO WHAT FOR MARKET RESEARCH?
CUSTOMER ADVOCACY IS A KEY BRAND METRIC
BRAND HEALTH MEANS BEING “REMARKABLE”
MARKET-LED INNOVATION IS THE FUTURE
CROWDSOURCING | CITIZEN BRAINSTORMING
MAY 2007 SIMON RODRIGUEZ, CUMANÁ VENENZUELA
SOURCING SOLUTIONS FROM THE CROWD
JASON DICEMAN’S DOTMOCRACY
CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(THREADLESS - TOP VOTED DESIGNS GET PRINTED)
CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(GOLDCORP - ONLINE TREASURE HUNT YIELDS $3BN GOLD)
CROWDSOURCING | CITIZEN BRAINSTORMING AS A BUSINESS MODEL(P&G / ELI LILLY)
NIH
NOTINVENTEDHERE
PFE
PROUDLYFOUNDELSEWHERE
CROWDSOURCING REDUCES INNOVATION RISK(MUJI - TAKING PRE-ORDERS FOR TOP VOTED CONCEPTS)
CROWDSOURCING SPEEDS UP INNOVATION(NESTLE CO-CREATING WITH PROFESSIONALS)
CROWDSOURCING TAKES COST OUT OF INNOVATION(BREWTOPIA - USING CONSUMERS AS A CREATIVE RESOURCE)
CROWDSOURCING TAKES COST OUT OF INNOVATION
THE SCIENCE BIT | CITIZEN BRAINSTORMING & SURVIVAL OF THE FITTEST
CROWDSOURCINGPUTS MARKET RESEARCH AT THE HEART OF BUSINESS
BUT CAN WE CROWDSOURCEINSIGHT?
YES WE CAN!
USING “IDEA WIKIS” TO CROWDSOURCE INSIGHT(UNILEVER IDEA WIKI (HOUSEWORK TIPS))
THE TECH BIT: THE DATABASE-BACKED SOCIAL WEB MAKES ALL THIS POSSIBLE
USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(STARBUCKS IDEA BLOG)
USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(TRENDWATCHING IDEA BLOG)
USING “IDEA BLOGS” TO CROWDSOURCE INSIGHT(SIMPLE SKINCARE IDEA BLOG WITH E-SHOP)
USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(BRANDTAGS.NET)
USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(BRANDTAGS.NET)
USING “IDEA CLOUDS” TO CROWDSOURCE INSIGHT(CLICKADVISOR.COM)
ONE MORE THING...
CROWDSOURCING CREATES BRAND FANS!
Propensity to Recommend
For reprints/research enquiries: paul.marsden@clickadvisor.com +44 777 95 77 248
clickadvisorinsight for innovation
clickadvisorinsight for innovation
About Clickadvisor★ Hello, we’re Clickadvisor, a new digital insight agency that uses crowdsourcing
technology to help brands do market-led innovation
★ Instead of running traditional groups and interviews, we uncover needs, opportunities and solutions using online idea and design contests
★ Innovation Idea Contests
★ Trendspotting Contests
★ Brand Naming Contests
★ Pack/Cover Design Contests
★ Our idea and design contests help brands do collaborative innovation, delivering creative insight fast and cost-effectively
clickadvisorinsight for innovation
About the SpeakerPaul Marsden is director at clickadvisor.com, a digital insight agency specialising in innovation
An experienced market researcher, career highlights to date include:
★ Product management, sales and market research at Astra Zeneca★ PhD in social psychology (social influence) - development of online
research tool featured in The New Scientist★ Led London School of Economics team validating the link between
brand advocacy and sales growth - worked on innovation research projects for BBC, LVMH, Nokia, Economist, and Unilever
★ Co-founded two successful digital marketing agencies (Spheeris (online communication) and Brainjuicer (online research))
★ Co-authored popular business book ‘Connected Marketing’
Paul’s latest venture, clickadvisor.com, helps brands do collaborative innovation through brand-sponsored idea and design contests
clickadvisorinsight for innovation
FlipsideA reformed bodybuilder, Paul is a diving fanatic and a qualified divemaster
top related