client presentation: atlantic retreat
Post on 11-May-2015
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TRANSCRIPT
Taylor Linderman, Leigh Ann Doyle, Alyssa Tierney, Andrew
Cantor, and Tyler Gualt
“At Atlantic Retreat, we understand the importance of taking time for yourself to refresh, renew and heal yourself from daily life. Finding even just a moment to relax and unwind in this increasingly chaotic world can often be difficult, but it is also imperative to your inner health and well being. That’s what Atlantic Retreat is all about.”
Who is Atlantic Retreat?Organic spa located in Berlin, MarylandSpecialize in skin and massage servicesSpecialize in cancer and pain patients Sell organic product lines with other serenity
productsTwo staff members
◦Terri Street: esthetician and massage therapist
◦Jami Geise: massage therapist
Our Role Social media specialists creating
and implementing our marketing plan using social networking sites
Our GoalsIncrease
◦client interaction ( # of engaged users)(23 30)
◦Number of Facebook likes (+100Help to develop the Atlantic
Retreat brand (especially online)Begin using e-mail marketing
• Created relevant posts two-three times a week• Used a variety of content for posts; text and picture. • Posted between 9am-12 or 6-9pm• Reconstructed and improved the appearance of the information and photos on the page
October 1, 2012
Most engagement:• Posting pictures and text together • Asking users to comment on the status
In the future….◦ Not use text-only posts
Worthwhile
Send email updates every other week
Manage bouncesGet information to older
customers◦Add new information about products,
education and services◦Education Tool
Educational Content
Posting about Products
Integrating other Social Media
Facebook, Website, Foursquare
Inconsistent!◦Dates Sent◦Varying messages through all
mediums
For Atlantic Retreat:◦Client loved it and is seeing results◦Began email marketing
For us:◦Learn a new tool for an old medium◦Practice implementing Social Media
What worked?!Vastly improved SEOAnother marketing profileSimple
◦ Time efficient◦ Easy to update if needed in the future
What could have been done differently:Try to update it moreShare updates through Facebook/Constant
ContactHelp drive traffic to site
Worthwhile◦ SEO◦ Quick to set up
Wasn’t resulting in check-ins ◦ Left up for SEO purposes
Social Media for the future:
Relevant to the industryExpression of Atlantic RetreatHelp educate the publicVisual
Rocky at the beginningGreat start to Atlantic Retreat’s
social media presenceJust getting started
Should client project be continued?Hands On
◦Real life Application◦Creating/Maintaining ◦Social Media Policy◦Manual
Atlantic Retreat- Easy to work with◦Better utilization of tools will be
beneficial for the business
Most important thing we learned…Takes time to keep up with each
platform and to plan integrationAttention to detail
Important to adapt based on what is working and not working
Importance of measuring and tracking success
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