close more prospects with edification that works
Post on 12-Feb-2017
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Close more Prospects with
Edificationthat works
KOFI FORD
KOFIFORDONLINE.COM
Edification is NOTGLORIFYING
or
SPEAKING FALSELYabout someone
Edification isGUIDING
Someone orUPLIFTING
Someone else
Works best with those who KNOW you
ButWHYis that?!
Friends/Family REMEMBER all of your
BAD decisions
You need
HELP!
ANYONE can be your Expert
Everyone speakingFOR YOU should be edified
Pique
Present
Expert
Edify
Edify
What makes Edificationactually
WORK?
TrustEdify
Respect
You
ProspectExpert
Your Prospect onlyknows your Expert
by what you
SAY
STRONGEdification allows your
Expert to CLOSE
your prospect for you
Refer to Expert asMISTER or MISS
Know your Prospect’sPERSONALITY
Talk about how your Expert HELPS PEOPLE to WHALES
Talk about how much FUN your Expert has to DOLPHINS
Talk about the SUCCESS of your Expert to SHARKS
Focus on how much your Expert KNOWS with URCHINS
GO TELLyour Prospects about
SOMEONE ELSE!
WWW.KOFIFORDONLINE.COM@KOFIFORD
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