#cnx14 - the power to predict: the how-to's of personalized content

Track: Mobile & Web Marketing

#CNX14

#CNX14

Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable

Track: Mobile & Web Marketing

#CNX14

1

COLLECT

Track: Mobile & Web Marketing

#CNX14

1 2

COLLECT VISUALIZE

Track: Mobile & Web Marketing

#CNX14

1 2 3

COLLECT VISUALIZE ACTION

Track: Mobile & Web Marketing

#CNX14

#CNX14

GovX: Amber Martin, Vice President of Digital Media and Analytics

ExactTarget: Danny Green, Senior Product Manager for Predictive Intelligence

Track: Mobile & Web Marketing

#CNX14

How Does it Work?

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

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Track: Mobile & Web Marketing

#CNX14

Dashboard Visualization

Track: Mobile & Web Marketing

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Business-Centric Reporting Tiles

Visualize Take Action Integrate

Need Screen Shot

Track: Mobile & Web Marketing

#CNX14

Who we serve:• Our member base –

military, first responders and related government employees

• Our brands and tickets vendors.

Track: Mobile & Web Marketing

#CNX14

Serving Those Who Serve Our Country and Communities

Who Qualifies?• 60 million

Americans

What we bring our members:

• 300+ Brands• Exclusive

partnerships with MLB and Ticketmaster

• 150+ Events• 75,000+ SKUs

Track: Mobile & Web Marketing

#CNX14

Providing a Sales and Marketing Channel

• 1.2 million members• 100,000 new members

per month• 1.5M visits/month

and growing• 900K email list• Partnership driving 3M

additional Oauth members through military associations

Track: Mobile & Web Marketing

#CNX14

How GovX Benefits

• Drives business decisions through increased ease ofdata visualization

• Builds campaigns and lists directly within the platform

• Allows for increased volume• Improves email

performance metrics

Track: Mobile & Web Marketing

#CNX14

Campaign Samples – Search Data• Sending to smaller list sizes that were more targeted (Had searched

for similar brands) lead to a 114% increase in open rate and a 40% decrease in unsubscribe rate.

Track: Mobile & Web Marketing

#CNX14

Campaign Samples – Search Data

• Even informed our batch sends. We didn’t build lists out of the data, but used the data to understand what people were looking for on the site and serve up those products to our entire audience.

Track: Mobile & Web Marketing

#CNX14

#CNX14

Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable

Track: Mobile & Web Marketing

#CNX14

Take Control

• When is this available?

Track: Mobile & Web Marketing

#CNX14

Take Control

• How can I get this?

Track: Mobile & Web Marketing

#CNX14

Take Control

• How much does it cost?

Track: Mobile & Web Marketing

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Take Control

• What other features can I expect?

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Custom Visualizations

Track: Mobile & Web Marketing

#CNX14

Mobile Analytics

Track: Mobile & Web Marketing

#CNX14

1

COLLECT

Track: Mobile & Web Marketing

#CNX14

1 2

COLLECT VISUALIZE

Track: Mobile & Web Marketing

#CNX14

1 2 3

COLLECT VISUALIZE ACTION

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Take the after-session survey!

Take the Survey in the Connections 2014 Mobile App

Join the Conversation!

Prizes!

$50StarbucksGift Card

Session speaker info

dgreen@exacttarget.com

#CNX14

Track: Mobile & Web Marketing

#CNX14

Track: Mobile & Web Marketing

#CNX14

Questions?Visit Campground

Track: Mobile & Web Marketing

#CNX14

CUSTOMER JOURNEY SHOWCASE

MARKETING THOUGHT LEADERS

EMAIL MARKETING PRODUCT STRATEGY& ROADMAP

PERSONAL TRANSFORMATION

& GROWTH

SOCIAL MARKETING MOBILE & WEB MARKETING

DEVELOPERS HANDS-ON TRAINING

INDUSTRY TRENDSETTERS

CREATIVITY & INNOVATION

SALESFORCE FOR MARKETERS

ROUNDTABLES

Track: Mobile & Web Marketing

#CNX14