#cnx14 - the power to predict: the how-to's of personalized content
DESCRIPTION
Customers’ current behavior is the best predictor for their future behavior. Observing customer behavior and reporting on it is crucial for marketer’s decision making. Gone are the days, however, when marketers had to siphon through siloed data that was days or weeks old. Learn how a leading brand is using Behavioral Insights from the ExactTarget Marketing Cloud to observe customer behavior, visualize it in intuitive dashboards, and make it actionable across messaging platforms in order to drive real-time, relevant marketing.TRANSCRIPT
Track: Mobile & Web Marketing
#CNX14
#CNX14
Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable
Track: Mobile & Web Marketing
#CNX14
1
COLLECT
Track: Mobile & Web Marketing
#CNX14
1 2
COLLECT VISUALIZE
Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
Track: Mobile & Web Marketing
#CNX14
#CNX14
GovX: Amber Martin, Vice President of Digital Media and Analytics
ExactTarget: Danny Green, Senior Product Manager for Predictive Intelligence
Track: Mobile & Web Marketing
#CNX14
How Does it Work?
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Dashboard Visualization
Track: Mobile & Web Marketing
#CNX14
Business-Centric Reporting Tiles
Visualize Take Action Integrate
Need Screen Shot
Track: Mobile & Web Marketing
#CNX14
Who we serve:• Our member base –
military, first responders and related government employees
• Our brands and tickets vendors.
Track: Mobile & Web Marketing
#CNX14
Serving Those Who Serve Our Country and Communities
Who Qualifies?• 60 million
Americans
What we bring our members:
• 300+ Brands• Exclusive
partnerships with MLB and Ticketmaster
• 150+ Events• 75,000+ SKUs
Track: Mobile & Web Marketing
#CNX14
Providing a Sales and Marketing Channel
• 1.2 million members• 100,000 new members
per month• 1.5M visits/month
and growing• 900K email list• Partnership driving 3M
additional Oauth members through military associations
Track: Mobile & Web Marketing
#CNX14
How GovX Benefits
• Drives business decisions through increased ease ofdata visualization
• Builds campaigns and lists directly within the platform
• Allows for increased volume• Improves email
performance metrics
Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data• Sending to smaller list sizes that were more targeted (Had searched
for similar brands) lead to a 114% increase in open rate and a 40% decrease in unsubscribe rate.
Track: Mobile & Web Marketing
#CNX14
Campaign Samples – Search Data
• Even informed our batch sends. We didn’t build lists out of the data, but used the data to understand what people were looking for on the site and serve up those products to our entire audience.
Track: Mobile & Web Marketing
#CNX14
#CNX14
Web and Mobile Analytics:Collecting Data in Real-Time and Making it Actionable
Track: Mobile & Web Marketing
#CNX14
Take Control
• When is this available?
Track: Mobile & Web Marketing
#CNX14
Take Control
• How can I get this?
Track: Mobile & Web Marketing
#CNX14
Take Control
• How much does it cost?
Track: Mobile & Web Marketing
#CNX14
Take Control
• What other features can I expect?
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Custom Visualizations
Track: Mobile & Web Marketing
#CNX14
Mobile Analytics
Track: Mobile & Web Marketing
#CNX14
1
COLLECT
Track: Mobile & Web Marketing
#CNX14
1 2
COLLECT VISUALIZE
Track: Mobile & Web Marketing
#CNX14
1 2 3
COLLECT VISUALIZE ACTION
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Take the after-session survey!
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
Prizes!
$50StarbucksGift Card
Session speaker info
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Questions?Visit Campground
Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
Track: Mobile & Web Marketing
#CNX14