coca cola zero digital marketing strategy

Coca Cola Zero Digital Marketing Strategy

New Media Driver’s licenseXuedan(Danielle) Han

Coca Cola Zero Target Client & current Challenge

energetic, sporty and enjoy their lives.

Value Coke’s taste and

enjoy the healthy eating habit

Threat from its competitor: Coke’s other affiliate brands and Pepsi Coke

Digital Marketing Strategic Plan-Facebook, Twitter, YouTube &

Mobile

Facebook• Facebook-two way

communication1. Update information(flyers/

pics/ videos/ surveys) everyday

2. Facebook ads3. Invite more friends to join4. Coupons and other

incentives-creative apps5. Emphasize mobile

subscriptions

Twitter

Twitter1. Update news about

Coke Zero2. Follow organizations

and people who like sports and brand loyal with Coca Cola

3. Set up customer reward system

4. Use mobile devices- code bar get the coupon

YouTube • Coca Cola Commercial on

YouTube1. Entertainment “the Coke Zero & Mentos

Rocket Car” 2012 London Olympic Games

sponsorship 2. Tagging the right way-

optimization3. Link all the social media

account together

Mobile Strategy1. Enable

friends to comment, upload and consume their content

3. Engagement apps

2. Package design competition campaign

Budget ($100,000)

Thank you!