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“Segundo Congreso Latinoamericano de Compliance de la Industria Farmacéutica e Insumos para la Salud, y el Foro de Buenas Prácticas”
Code of Conduct InterfarmaReview 2012
Federal Council of Medicine
Brazilian Medical Association
Brazilian Society of Cardiology
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
Interfarma has a cooperation agreement between the partners listed below
Brazilian Society of Pharmaceutical Medicine
Brazilian Association of distributors of special and exceptional medicines Oncoguia institute
Signed a partnership with Interfarma - Code of Conduct
1968
IFPMA was establishedInternational Federation of
Pharmaceutical Manufacturers & Associations
1986
1990
2007
2008
2012
IFPMACode of Practice was established
INTERFARMA was foundedBrazilian Research-based
Pharmaceutical Manufactures Association
INTERFARMAInterfarma’s Code of Conduct was written based on IFPMA’s
Code of Practice - 2006
INTERFARMACode of Conduct
first review
INTERFARMAThe Agreement’s content becomes part of the new
Code
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
2012
INTERFARMA4 MODULES TRAINING
INDUSTRYCUSTOM
METHODOLOGY
TRAININGCODE CERTIFICATIONDISSEMINATION
PROMOTION COMMUNICATION
AND PUBLICITY
MOBILIZATIONAWARENESS AND
RECOGNITION
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
CAUSEGUIDELINES FOR GOOD
RELATIONSHIP PRACTICES
WITH THE BRAZILIAN MEDICAL
COMMUNITY, PUBLIC
OFFICIALS, PACIENT
ASSOCIATIONS, INSTITUTIONS,
AND COMPANIES OF THE
SECTOR
EFFECTCOMPLETED
CERTIFICATION PROCESS IDENTIFIER
BIOME53 ASSOCIATED COMPANIES
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
AGREEMENTS FOR THE CODE OF CONDUCT:IT IS NOT THE END OF THE PROCESS
IT IS JUST THE BEGINNING.
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
STRUCTURE OF THE CODE
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
GENERAL RULES FOR THE PHARMACEUTICAL SECTOR
SECTION 11DISTRIBUTION OF FREE SAMPLES
SECTION 12VISIT TO HEALTHECARE PROFESSIONALS
SECTION 13DONATIONS AND OTHER CONTRIBUTION FOR HEALTHCARE INSTITUTIONS, BODIES, ASSOCIATIONS AND COMPANIES
RULES RELATED TO DRUGS
SUBJECT TO A PHYSICIAN’S
PRESCRIPTION
SECTION 14OVER-THE-COUNTER
DRUGS (OTC)
SECTION 15DIRECT CONTACT WITH
CONSUMERS
RULES RELATED TO OVER-
THE-COUNTER DRUGS (OTC)SECTION 16
APPLICATION AND EFFECTIVENESS OF CODE
OF CONDUCT RULES
SECTION 17ETHICS COMMITTEE
SECTION 18PENALTIES
RULES FOR THE CONFLICT RESOLUTION
SECTION 1FUNDAMENTAL
PRINCIPLES
SECTION 2RELATIONSHIP WITH PUBLIC
OFFICIALS AND GOVERNMENT AUTHORITIES
SECTION 3INTERACTIONS AND
RELATIONSHIP WITH PACIENT ASSOCIATIONS
SECTION 4ADHENCE TO THE CODE AND ENFORCEMENT IN HEALTHCARE RELATED
AREAS
SECTION 5CONTRACTING OF
SPECIALIZED SERVICES IN HEALTHCARE
SECTION 6CONGRESS, SYMPOSIUMS,
SEMINARS AND OTHER EVENTS
SECTION 7PROMOCIONAL MATERIALS
SECTION 8DRUG-RELATED ACTIVITIES AT
POINTS OF SALES
SECTION 9COMMUNICATION ON NEW DRUGS AND INDICATIONS NOT APPROVED
BY ANVISA (OFF LABEL)
SECTION 10OFFER OF GIFTS
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
This notice was published
in the Onco &
journal, Pharma Up magazine, Braz
ilian
Society of Cardiology jour
nal, AMB Journal
and in the SNIF Doctor we
bsite.Was distributed
to approximately
45.000 doctors
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
CODE OF CONDUCT: THE CAMPAIGN “I FOLLOW IT”
EXCEEDS 20 MIL CERTIFICATES21.500 employees of member companies have completed the training. The following companies have already completed the training: ABBOTT, ACTELION, ALEXION, ALLERGAN, AMGEN, ASTELLAS, ASTRAZENECA, BAGO,
BAYER, BAXTER, BESINS, BIOGEN IDEC, BIOMARIN, BMS, BOEHRINGER, CELGENE, CHIESI, DAIICHI SANKYO, FERRING, GALDERMA, GE HEALTHCARE, GENZYME, GLAXOSMITHKLINE, GRUNENTHAL, IPSEN, ISDIN, JANSSEN, LEO PHARMA S.A., LILLY, LUNDBECK, MERCK S.A, MSD, MUNDIPHARMA, NOVARTIS, NOVO NORDISK, PFIZER, PIERRE FABRE, ROCHE, SANOFI, SERVIER, SHIRE, STIEFEL (GLAXOSMITHKLINE), TAKEDA, THERASKIN, ZAMBON.
Link for access to the training: http://codigodeconduta.webmeeting.com.br Link to access Interfarma’s website : http://www.interfarma.org.br/codigo_conduta.php
Webmeeting covered 58 different cities 60% of the
participants were sales
reps
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
Número do WebMeeting:
W12834
Senha para acesso:
WR6A4
Or visit www.webmeeting.com.br and enter the information above
August 19: webmeeting with doctors, with the presence of Dr. Florentino CardosoAugust 19: webmeeting with doctors, with the presence of Dr. Florentino Cardoso
The number of accesses to the live encounter was around 295
hits of 113
cities and 20
different states, and there was an access from Mexico. Like the last, about 60%
of the participants consisted of the sales force teams. The medical interest was about 24%, and 8% and 7%
of pharmaceuticals associated or not to other industry fields. In addition, 22
questions about the Code of Conduct and the relationship between the pharmaceutical industry and the medical classes were asked and answered during the meeting.
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
805 people have already seen Interfarma’s
webmeetings
CODE OF CONDUCT: “I FOLLOW IT DAY”
CODE OF CONDUCT - REVIEW 2012Guidelines for Good Relationship Practices with the Brazilian medical community, public officials and
pacient associations
THANK YOU!MARIA JOSÉ DELGADO FAGUNDES
DIRECTORmaria.delgado@interfarma.org.br
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