colin watt, shop direct – talent & recruitment

Engage to succeedUsing recogn i t ion to t rans fo rm your

bus iness

Co l i n Wat tD i re c t o r o f c o l l e a g u e e n g a g e m e n t & re l a t i o n s

Our transformation

2003- 2007Integration and

consolidation

2007- 2012Catalogue to

retail capabilities

Very explosive growth

86%

SURVIVAL-LED BUSINESS-LED CUSTOMER-LED

TRANSFORMSHOP D IRECT

INTO AWORLD CLASS

DIGITAL RETAILER

100% digital

Purpose and values led

The challenge – consistent colleague recognition

D i g i t a l s y s t e m L i n k e d t o p u r p o s e & v a l u e s

4 , 7 0 0 c o l l e a g u e s a c r o s s m u l t i p l e

s i t e s

Live streamin

g

Our approach

L i s t e n e d t o o u r c o l l e a g u e s a n d o u r

p e o p l e f o r u m s

C r e a t e d t h e n a m e a n d w h a t i t w o u l d

s t a n d f o r

P a r t n e r e d w i t h A c h i e v e r s – w o r l d

c l a s s d i g i t a l p l a t f o r m

World class image

Shine launched at Shop Direct

How it works - keep it simple

Let’s celebrate

Engaging campaign plans

And finally…………….

Award campaigns

Very.co.uk and VeryExclusive.com

MasterCard

Restaurant and cinema vouchers

Donate to charity

How colleagues can spend points

Truly world class and proud of it

98%

Accounts activated Values recognition Average recognitions per month

86%

7.1

Best practice

80%

450%

Colleagues using points each month

70%

65%

Data based on 2016 YTD average results

Monthly active users – truly world class

(MAU measures the percentage of the population which has logged in for the given month.2016 YTD average was 77% - Best in class is over 70%)

Data based on results up to Dec 31st 2016

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 3310

20

30

40

50

60

70

80

90

100

Mon

thly

Acti

ve U

ser (

%)

Keep innovating

Keeping colleagues engaged

B a l c o n y b r i e f i n g s I n t r a n e tYa m m e r

Live streamin

g

Cont inued investment , development and support for our managers , peop le and forums as our t ransformat ion cont inues

xxx 13,500 HOURS OF DEVELOPMENT

Shine Ambassadors

Happy people

2010

2016

84

67

Happy shareholders

Shine by numbers

765,000 recognitions shared

Awarded £930,000 in points

World class on all key measures

Number 1 performing client of Achievers

Continual innovation and engagement

Over 1500 colleague superheros

And of course…….

Key takeaways – embedding recognition, it’s a campaign not an event

Shine ambassador

s

Leadership buy-in & monthly

reporting

Keep innovatin

g

Keep your

partnership

with Achievers

alive

Take feedbac

kand act on it

Engaging monthly

campaign plan

Any questions?