collegeassist - marketing plan for a new android app

CollegeAssistNever miss a thing

Mehul Kamra IIT Delhi

CollegeAssist

Tired referring to desktop, pressing CTRL+F and missing out important deadlines?

CollegeAssist has it all. It helps you generate instant schedule for next day, week or month and provides every notification from each course. 

Strategy and implementation

Goals and insights

•Communication gap between professors and students •Students many a times miss out important notifications

and deadlines •Even if professor mails, students are reluctant to

check mails

Problems that CollegeAssist deals with :

Have you ever?• Found it annoying to ask other

students?

• Missed an extra class?

• Reached class and came to know that it got postponed?

• Don’t know the attendance policy?

• Don’t know the grading policy?

• Don’t know the exam syllabus?

• Surprised by a quiz?

GoalBuilding a one to one platform for professors and

students.

Life will become easy if professor can

easily notify students about the

discrepancies in schedule.

1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy

2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many

times students are unaware of due to lack of communication

4. Announcement of extra class 5. Quiz and submissions remainder (week, 4 days, 2 days and

a day before) 6. Attendance percentage till date and the percentage of

shortage of attendance 7. Notification of other important events around

Current market and

Target customers

CollegeAssist

Target customers

This App is targeting every college who intend to ease their student's worries and help them get notified to every deep detail in hand at same time. 

This App will also target Specific Professors and students to reduce the communication gap between them.

Competitor ahead!!

Points of Parity and Difference

• Gives notifications • Offers to stay

connected to your community

• Push notifications of notes and events

• My App targets colleges, SchoolWay targets schools and obviously mobile phone users are more in number in colleges than in schools

• Provides to every deep detail with push notification and time to time reminder with venue of your next class as posted by professor

• Provides the attendance percentage till date

Free v/s PremiumFree features : 1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy 2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many times students are unaware of due to lack of communication 4. Announcement of extra class 5. Notification of other important events around

Premium features : 1. Quizes and submissions remainder (week, 4 days, 2 days and a day before) 2. Attendance percentage till date and the percentage of shortage of attendance

CollegeProfessor

Student

CollegeAssist

Confused?• If college is ready to pay as whole, all members (Professors

and students will be using the platform freely)• If complete college doesn’t want to integrate it, individual

professors can register and buy (becomes free for corresponding students)

• Students only need to pay if they want to extend the assistance after their college/professor have bought.

Pricing

• Individual Colleges : 15$ per semester per course (a genuine price for such a vast expenditure and offerings. If there are 50 courses, this will cover a lot) • Individual Professors : 20$ per semester per course (a bit more than 15$ as the college completely is not accepting) • Individual Students : 2$ per semester for all courses (an optimum price only if they want a premium version as the number of students targeted are more in number and college students have less budgets but they surely can spare 2$ per semester for such an convenient option)

Collaborating targets❖ Collaborating above brands/

universities relating education where professors and colleges could be easily found and focused are at the best targets.

❖ Once even one college accepts the offer, it will give our App an exposure of thousands of students and will serve as a forest fire.

❖ Other revenue options such as advertisements or announcements for college people will open up soon.

–Mehul Kamra

“Thank you.”

Created by Mehul Kamra, IIT Delhi,

during a Marketing Internship by Prof.

Sameer Mathur, IIM Lucknow.

D I S C L A I M E R