collegeassist - marketing plan for a new android app

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CollegeAssist Never miss a thing Mehul Kamra IIT Delhi

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Page 1: CollegeAssist - Marketing plan for a new Android App

CollegeAssistNever miss a thing

Mehul Kamra IIT Delhi

Page 2: CollegeAssist - Marketing plan for a new Android App

CollegeAssist

Tired referring to desktop, pressing CTRL+F and missing out important deadlines?

CollegeAssist has it all. It helps you generate instant schedule for next day, week or month and provides every notification from each course. 

Page 3: CollegeAssist - Marketing plan for a new Android App

Strategy and implementation

Goals and insights

Page 4: CollegeAssist - Marketing plan for a new Android App

•Communication gap between professors and students •Students many a times miss out important notifications

and deadlines •Even if professor mails, students are reluctant to

check mails

Problems that CollegeAssist deals with :

Page 5: CollegeAssist - Marketing plan for a new Android App

Have you ever?• Found it annoying to ask other

students?

• Missed an extra class?

• Reached class and came to know that it got postponed?

• Don’t know the attendance policy?

• Don’t know the grading policy?

• Don’t know the exam syllabus?

• Surprised by a quiz?

Page 6: CollegeAssist - Marketing plan for a new Android App
Page 7: CollegeAssist - Marketing plan for a new Android App

GoalBuilding a one to one platform for professors and

students.

Life will become easy if professor can

easily notify students about the

discrepancies in schedule.

Page 8: CollegeAssist - Marketing plan for a new Android App
Page 9: CollegeAssist - Marketing plan for a new Android App

1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy

2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many

times students are unaware of due to lack of communication

4. Announcement of extra class 5. Quiz and submissions remainder (week, 4 days, 2 days and

a day before) 6. Attendance percentage till date and the percentage of

shortage of attendance 7. Notification of other important events around

Page 10: CollegeAssist - Marketing plan for a new Android App

Current market and

Target customers

Page 11: CollegeAssist - Marketing plan for a new Android App

CollegeAssist

Target customers

This App is targeting every college who intend to ease their student's worries and help them get notified to every deep detail in hand at same time. 

This App will also target Specific Professors and students to reduce the communication gap between them.

Page 12: CollegeAssist - Marketing plan for a new Android App

Competitor ahead!!

Page 13: CollegeAssist - Marketing plan for a new Android App

Points of Parity and Difference

• Gives notifications • Offers to stay

connected to your community

• Push notifications of notes and events

• My App targets colleges, SchoolWay targets schools and obviously mobile phone users are more in number in colleges than in schools

• Provides to every deep detail with push notification and time to time reminder with venue of your next class as posted by professor

• Provides the attendance percentage till date

Page 14: CollegeAssist - Marketing plan for a new Android App

Free v/s PremiumFree features : 1. Details of courses undertaken in current semester including venue, time, attendance policy, grading policy 2. Everyday generated schedule and notification (8am to 8pm) 3. Class announcements including class dismissal which many times students are unaware of due to lack of communication 4. Announcement of extra class 5. Notification of other important events around

Premium features : 1. Quizes and submissions remainder (week, 4 days, 2 days and a day before) 2. Attendance percentage till date and the percentage of shortage of attendance

Page 15: CollegeAssist - Marketing plan for a new Android App
Page 16: CollegeAssist - Marketing plan for a new Android App

CollegeProfessor

Student

Page 17: CollegeAssist - Marketing plan for a new Android App

CollegeAssist

Confused?• If college is ready to pay as whole, all members (Professors

and students will be using the platform freely)• If complete college doesn’t want to integrate it, individual

professors can register and buy (becomes free for corresponding students)

• Students only need to pay if they want to extend the assistance after their college/professor have bought.

Page 18: CollegeAssist - Marketing plan for a new Android App

Pricing

• Individual Colleges : 15$ per semester per course (a genuine price for such a vast expenditure and offerings. If there are 50 courses, this will cover a lot) • Individual Professors : 20$ per semester per course (a bit more than 15$ as the college completely is not accepting) • Individual Students : 2$ per semester for all courses (an optimum price only if they want a premium version as the number of students targeted are more in number and college students have less budgets but they surely can spare 2$ per semester for such an convenient option)

Page 19: CollegeAssist - Marketing plan for a new Android App
Page 20: CollegeAssist - Marketing plan for a new Android App
Page 21: CollegeAssist - Marketing plan for a new Android App
Page 22: CollegeAssist - Marketing plan for a new Android App

Collaborating targets❖ Collaborating above brands/

universities relating education where professors and colleges could be easily found and focused are at the best targets.

❖ Once even one college accepts the offer, it will give our App an exposure of thousands of students and will serve as a forest fire.

❖ Other revenue options such as advertisements or announcements for college people will open up soon.

Page 23: CollegeAssist - Marketing plan for a new Android App

–Mehul Kamra

“Thank you.”

Page 24: CollegeAssist - Marketing plan for a new Android App

Created by Mehul Kamra, IIT Delhi,

during a Marketing Internship by Prof.

Sameer Mathur, IIM Lucknow.

D I S C L A I M E R