communcation tools & web publishing

30th Anniversary - Communications

Communication Tools &Web Publishing

Ramallah - Feb 11 - 2013Session #2by @rchakaki

Monday, February 25, 13

your tools step #1

Monday, February 25, 13

Session format

• interactive - dialogue

• open & transparent

• productive - notes & outcome

• provide constructive criticism to improve the process

• Think digital

Monday, February 25, 13

will’s and won’t’s

• will

• focus on 30th anniversary

• introduce social media communication tools

• tweak processes to facilitate communication

• highlight areas of improvement to be adopted longterm

• measure outcome

• will not

• build or change the WF communication strategy

• change the WF brand

• stop current workflow

Monday, February 25, 13

Agenda

1. Identify media channels

2. Review stakeholders per channel

3. Define engagement types through each channel

4. Identify the measuring tools per channel

5. Select channels relevant to the WF 30th

6. Drill down on the select channel training (ex. detailed twitter training)

7. Define an approach to integrate campaign dissemination and engagement across channels

8. Define a process and timeline to conduct outreach across the selected social media channels

9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.

Monday, February 25, 13

who are we addressing?

partners

The Welfare Association

Donors

Individuals

Int’l NGOs

Corporates

Int’l Gov

Beneficiaries

Youth

Health Institutions

Jerusalem Architects

Jerusalem Home

Owners

??

????

Monday, February 25, 13

segment your target

Monday, February 25, 13

channels & users

Monday, February 25, 13

select your communication channels

+

Monday, February 25, 13

Monday, February 25, 13

social media landscape

Monday, February 25, 13

visual social network

---pinterest

credibility---

wikipedia

professional social network

---linked-in

mass social network

---facebook

slide sharing---

slideshare

crm----

centric CRM

analytics ---

raven tools

HTML eMail------

campaign monitor

niche social community

---ning

thought leadership blog

---wordpress

communication channels & tools

instant news----

twitter

productivity tool------

social text

video ---

vimeo

crowdsourcing---

indigogo

accounting---

xero

document sharing

---dropbox

photo stream---

flicker

notes sharing---

evernote

fundraising---

first giving

Monday, February 25, 13

drive traffic from various channels to your site

Monday, February 25, 13

shorter - faster - more relevant

shorter attention

spans

Hyper-connectivity

Hyper-transparency

Fragmentation of demand and supply

Miniaturization of content,

products, and services

the micro cycle

Monday, February 25, 13

Monday, February 25, 13

Celebration Website

Monday, February 25, 13

empowering Palestinans through programs of impact

calendarabout updates stories

$57,999,00birthday gifts so far

gift login register

donateMonday, February 25, 13

Walter’s hierarchy of needs - the user experience

Monday, February 25, 13

Walter’s hierarchy of needs - the user experience

Monday, February 25, 13

Content Management System

• wordpress

• dashboard

• process to manage

• authors, administrators, contributors

Monday, February 25, 13

HTML eMail

Monday, February 25, 13

empowering Palestinans through programs of impact

sign up forward

celebrating our 30th anniversary

join our events

stories of a 30 year journey

Monday, February 25, 13

stakeholders - html eMail lists

• Segmented lists

your input

Monday, February 25, 13

social networks

Monday, February 25, 13

FaceBook page basics

Monday, February 25, 13

Facebook - ENGAGE

• Quality vs. Quantity

• Brand the URL

• Name your page appropriately

• Take prospects to a welcome tab, not your wall

• Engage potential fans

• Check market insights

• Create interactive campaigns - zeedna ex.

• Security - know your admin! - CC ex.

Monday, February 25, 13

stakeholders - FB audiences

• Segmented lists

your input

Monday, February 25, 13

planking - viral memes

Monday, February 25, 13

you get one chance do it right

Monday, February 25, 13

Twetiquette

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

• Write Professionally

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

• Write Professionally

• Be Aware of Your Audience

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

• Write Professionally

• Be Aware of Your Audience

• Be Timely With Communication

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

• Write Professionally

• Be Aware of Your Audience

• Be Timely With Communication

• Address Customer Service Issues Privately

Monday, February 25, 13

Twetiquette

• Be yourself - don’t be an egg

• Mind Your Manners

• Resist the Urge to Tweet Too Much

• Use #Hashtags Appropriately

• Watch What You Tweet

• Don’t Get Too Personal

• Write Professionally

• Be Aware of Your Audience

• Be Timely With Communication

• Address Customer Service Issues Privately

• Warn Followers if You’re Going to Tweet A Lot

Monday, February 25, 13

the basics

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

• dm

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

• dm

• #ff (follow friday)

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

• dm

• #ff (follow friday)

• lists

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

• dm

• #ff (follow friday)

• lists

• Clients (Tweet deck, twitter 4 iphone)

Monday, February 25, 13

the basics

• Twitter Handle - @rchakaki

• Language (140 characters)

• RT (Retweet)

• quote

• cc

• dm

• #ff (follow friday)

• lists

• Clients (Tweet deck, twitter 4 iphone)

• Tools (www.twitterfall.com), co-tweet

Monday, February 25, 13

#welfare30

Monday, February 25, 13

stakeholders - twitter audiences

• Segmented lists

• Organizations

• Celebrities

• Partners

• Members

• Beneficiaries

your input

Monday, February 25, 13

slideshare sharing your content

Monday, February 25, 13

statistics

Monday, February 25, 13

engagement tools

Monday, February 25, 13

engagement tools

• Polls

• Surveys

• Sweepstakes

• Coupons

• User-Generated Photo, Essay, and Video Contests

• Pick your Favorites

• Quizzes

• Trivia 

• Group Deals

Monday, February 25, 13

stakeholders - engagement tools

• Segmented lists - per tool type.

• Ex. Polls on stats on YES program - who do you target? economists?

your input

Monday, February 25, 13

Publishing Process

Monday, February 25, 13

Digital Tools - relevant for this phase

• Social networks

• Facebook

• Twitter

• Linked-in

• Pinterest

• Publishing - tweetdeck, tweetie

• Co-publishing - Co-tweet, Hootsuite

• HTML Newsletter - campaign monitor, mail chimp, constant contact

Monday, February 25, 13

Seed Content Update

Channel Target Owner• WAY Website

• pinterest

• Twitter

• FB

• Linked In

• Blog

• Funding Site

• Video

• Monitoring Tools

• Newsletter

Monday, February 25, 13

Other expressions

Channel Target Owner

• TV

• Radio

• Apparel - tshirts, bracelets etc.

• print media.. harpers’ bazzar .. arabian business week etc.

where else? what else?

Monday, February 25, 13

Agenda Review

1. Identify media channels

2. Review stakeholders per channel

3. Define engagement types through each channel

4. Identify the measuring tools per channel

5. Select channels relevant to the WF 30th

6. Drill down on the select channel training (ex. detailed twitter training)

7. Define an approach to integrate campaign dissemination and engagement across channels

8. Define a process and timeline to conduct outreach across the selected social media channels

9. Tools to be used (CRM, Analytics, Linked-in, Twitter, Facebook, HTML Mail, Social Networking on the WF 30th site.

Monday, February 25, 13