communication is a process of sending and receiving

Journey of Telenor

Communication is a process of sending and receiving messages and it becomes effective when it

is effectively understood.

Communication

Business Communication

Business communication is the dialogue between customers, suppliers, and employees, to create preferences, support transactions, and build relationships.

Characteristics of effective business communication

It must provide practical Information.

It should give facts rather than Impression.

It should clarify and condense Information.

It should state precise Responsibilities.

Means & Channels of CommunicationLogoSloganColorsPeopleElectronic

mediaPrint mediaVisuals

LOGO

1st Logo

2nd Logo

SLOGAN

“YEHI HAI DHUN

SAB KI….!!!”

ColoursThe colors used in this telenor

talkshawkare following;

Blue

Pink

Pink Colour

• Softer• Less voilent

red• Charming• Delicate look• Playfulness• Tenderness

Blue Colour

• Coolest colour• Inspiration• Spirtuality• Sincerity• Calming color• To represent

heaven

Print media

Two ways to communicate with this channel:

•News paper ads

Leaflets

Visuals Telenor

talkshawk uses the communication channel of billboards & hoardings also to attract the general people.

Electronic Media• Verbal

• Non verbal

Shhh…Let the thumb do

the talk

THE D JUICE THEME

Target

Market

YOUTH

Slogan

d juice

The beat of advertisement

Youth remembers the slogan

One place that has it all…

Experience the fun and freedom of being young

Logo

logo

3 D logo Multidimensional

Aggressive progressFreedom of growth

Sprouting and popping

Colors of logo

Purple indicates

CREATIVITY

PRIDE

GOOD JUDGMENT

PRACTICALLITY WITH INNOVATION AND INSPIRATION

USE YOUR IMMAGINATION TO THE FULLEST

Advertisement

T V commercials Internet adsBillboards and hoardings

Print ads

T V commercials

Facial expressions

Cheerful Fresh and excitingvocals Free speech Funky Attitude

Scenerio

• pictures pasted randomly• Unarranged

VISUALS• VISUALS support

the verbal communication

Billboards and hoardings

Print ad

D juice communication…

LOGO

SLOGON

“PROGRESS AT EVERY TURN”

COLORSBLUE

YELLOW

TARGETMARKET

FAMILY ORIENTED BUSINESS

ADVERTISMENT

ELECTRONIC MEDIAPRINT MEDIA

BILLBOARDS

ELECTRONIC MEDIA

PRINT MEDIA

NEWS PAPERSTARIFFSPOSTERS

BILLBOARDS

PLUS POINT

AZM-E-ALISHANKRO MUMKIN

Welcome to the world of convenience ! Easy paisa, the largest banking service in Pakistan offers the most convenient access to financial services for all the Pakistanis !

Easy Paisa

Target Market

Telenor’s target market appears to be “Domestic Remittance” users in Pakistan. As you can see this bill board, it communicates that it is for everyone specially low standard.

Logo

This Logo communicates to people that they can easily exchange their paisa and paid utility bills through easy way,

and gives tension free life for all the Pakistanis.

Color

Easy paisa has smooth Green color that means freedom, peaceful, easy life.

Pakistan’ flag has also green color which communicate peace, tension free and

happiness life to live.

Slogan

“BADLE ZINDGI ASANI SE”

Advertisement

These pictures of easy paisa add. shows that money transfer through mobiles is possible now

days through this service of telenor. when peoples seems these pictures a thought came in their mind that they also transfer money to

their family which live far away from them currently through this service.

Electronic Media There are of two types :

1- Verbal

2- Non verbal

Print Media

For all the PAKISTANIS EASY PAISA opens a easy way to

live.

This bill board of easy paisa communicates that money

easily transfer through mobiles.

Thank you