MASS MEDIA

What is communication?• sending, receiving and sharing

information, ideas, messages

How do people communicate?

• variety of means of communication

verbal c. (writing and talking )

non verbal c. (gestures, body language,..)

visual c. (pictures, photos, video, film, …) electronic c. (phone, the Internet,…)

• blind people use Brail script • deaf people use sign language 

What’s the difference between media and mass media?• sources of information and news such as

newspapers, magazines, radio and television, the Internet, that reach and influence large numbers of people

What role do the media play in our life and in today’s world?

How can they influence our lives?

http://www.youtube.com/watch?v=Vm5Zgkwnp_g&feature=related

Watch the video about the history of media

Work in pairs and fill in the chart

Way of communication

When Interesting facts (pros, cons)

Paper / printing press

Photography

Morse Code / Telegraph

Telephone

Film / Television

Radio

PC / the Internet

Television

Do you watch TV? How much time do you spend in front of TV?What do you think about TV news? Are they reliable?Compare them with the newspaper.

What are the benefits of watching TV?In what ways can it be harmful?

What do you think about the commercials on TV?

Discuss these questions

What channels can you watch on Czech TV?

+ satellite channelsdigital broadcasting

Difference ???public vs. private channels

Examples

Great BritainBBC – public TV BBC 1, ITV – popular programmes, (sports programmes, recent films, the news, game shows, children’s programmes, soap operas,…)

BB C 2, Channel 4 – attract smaller audience (TV plays, classical concerts, foreign films,….)

What kinds of programmes can you watch on TV?• News

• Documentaries

• Interviews / panels

• Shows / talk shows

• Series

• Soap operas

• Sitcoms

• Fairy tales

• Cartoons/animated films

• Films / puppet films

• Dramas

Radio

Do you agree?Radio is, in a sense, the Cinderella of the media.

Do you listen to the radio? How often?

What are you favourite stations?

What are the differences between watching TV and listening to the radio?

Read an article about BBC in Bridge 10/2012

Newspapers / magazines

What are the main differences between newspapers and magazines?• content• layout• price• frequency

Discuss in pairs

What are TABLOIDS and BROADSHEETS?

Describe the main differences and give examples of each

Explain these words:

• review

• take out a subscription

• caption

• cover

• column

• editor

• supplement

• investigative journalist

• hoax

• classified advertisement

The internet

What exactly is the Internet?

What can be found on the Internet?

How do you personally use the Internet?• for school• for your hobbies• for getting in touch with friends• for entertainment

Social networks• advantages x disadvantages• consequences of using it

Compare these two pictures