community works for business too - zendcon 2013

Community WorksFor business

Who uses open-source?

Who contributes back?

Business involvement?

PHP Community

Organizing events

Build projects

Volunteers

Pay themselves

Need support

Why participate?

Example• it's good for the health of the language

• it's good for business

• depends on the usage of language / technology

• target the audience that become your promoters

• good sentiment around the company and brand (brand awareness)

• build relationships one-on-one and give demos

• a great way to recruit for your company

• community feedback about your company

• keeping in touch with community

Thanks to Elizabeth Naramore for providing feedback

Example

• learn technology in an early stage

• get in touch with people to provide support

• follow up on technological evolutions and trends

• easier finding partners, customers or new employees

Thanks to Thijs Feryn for providing feedback

Example

• visibility to potential employees and partners

• giving something back to the community

• building a business on top of quality open source projects

• being part of a fun and engaging group

Thanks to Wim Godden for providing feedback

Example• access to everyone’s best practices + innovation

• share best technical solutions

• cooperate on a technical level - compete on a business level

• real multiplier (e.g. US Government) for reusable infrastructure

• making the difference

• buy once, get improvements back for free indefinitely

• more secure products

Thanks to Jeffrey McGuire for providing feedback

Example

• learn internals of open-source projects

• meeting experts for support and advice

• finding new ways to offer better services

• finding gratitude in “giving back”

Summary

• keeping up-to-date on new technologies

• establishing support and advice networks

• feedback on your products / services

• great for hiring new employees

• great for finding new customers

How getting involved?

Report bugs

Fix issues or add features

Write documentation

Provide translations

Other ways to help

Room for user groups

Buy beer for events

Sponsor events

Provide hosting

Give us developers

What’s the ROI?

Long term investment

Create partnerships

Get valuable feedback

Brand awareness

Beta testing

Buy once, use forever

Hiring and recruitment

Support and assistance

Market leader

Community works!

Community feedback

Community Interactions

Improved products

Product Evangelists

Give little, get much

Beware of dangers!

Arrogance

High Expectations

Everything for granted

Don’t build on others’ rep

Earn the seat at the table

Summary

Invest in communities

Give because you want to

Earn respect

Do better business

Thank you

community works: http://www.flickr.com/photos/76029035@N02/6829419407using open-source: http://www.flickr.com/photos/joshholmes/6775970225wall street: http://www.flickr.com/photos/ensh/3867767246/phpnw11: http://www.flickr.com/photos/stuartherbert/6231772651/phpbenelux: http://www.flickr.com/photos/joshholmes/6774829421joindin: http://www.flickr.com/photos/joshholmes/6779894817volunteers: http://www.flickr.com/photos/stuartherbert/6230059226cash register: http://www.flickr.com/photos/stevensnodgrass/4034636727/support: http://www.flickr.com/photos/dominicspics/5559345297/questions: http://www.flickr.com/photos/oberazzi/318947873signup: http://www.flickr.com/photos/goldendragon613/296795071bugs: http://www.flickr.com/photos/goingslo/4523034319repairs: http://www.flickr.com/photos/urban_outlaw/2683334422documentation: http://www.flickr.com/photos/sixteenmilesofstring/2476311752translations: http://www.flickr.com/photos/jeremybrooks/2175042537red cross: http://www.flickr.com/photos/tk_five_0/2312700765server rack: http://www.flickr.com/photos/traftery/2467633331

rasmus: http://www.flickr.com/photos/arnaudlimbourg/5165138896roi: http://www.flickr.com/photos/epsos/5394616925/long term investment: http://www.flickr.com/photos/teegardin/6093690339partnerships: http://www.flickr.com/photos/macaco9/5820706157boomerang: http://www.flickr.com/photos/cogdog/5389653746/space: http://www.flickr.com/photos/nasamarshall/7637356614/recruitment: http://www.flickr.com/photos/streamishmc/5743450139lion: http://www.flickr.com/photos/amhuxham/6859625396feedback: http://www.flickr.com/photos/oemebamo/2542415550success: http://www.flickr.com/photos/kevint/85911467danger: http://www.flickr.com/photos/jonathangill/5338645910arrogance: http://www.flickr.com/photos/brostad/3420765336sagrada familia: http://www.flickr.com/photos/joangs/3603305604money: http://www.flickr.com/photos/9731367@N02/6988272680table: http://www.flickr.com/photos/stanfordedtech/3932292426/clue bat: http://www.flickr.com/photos/trombonekenny/2509085987investing: http://www.flickr.com/photos/mytudut/5189224326/free will: http://www.flickr.com/photos/scramblerman/292214579beach: http://www.flickr.com/photos/victoriawhite/4972555193mountains: http://www.flickr.com/photos/dcsl/3268208595/

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