company2.0, web2.0 as biz platform
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Company2.0web2.0 as Biz Platform
Jo, SanKu조산구
web2.0 EvangelistKT
Global Economy CrisisKnowledge Based EocnomyNew Value/Power RelationshipNew Structures: FamilySocialEconomyNew RuleNew Game
New World
Alvin Toffler Seoul, KoreaNov. 27, 2008
Future Now
The web2.0 Age
Online/WebCyberspace
Life/Offline
Yesterday Today Tomorrow
Volume of Participation
Consumers Dictate
Church, State, Monarchy Dictate the Agenda
Professional MediaDictate
Pre Media Age Mass Media Age Social Media Age
Consumers Dictate
web2.0
Power Shift to People
EmpoweredConnected
Huge Disruption
Paradigm Shuffling
web2.0 was about a new web
web2.0 is about
UPhilosophy
Culture Politics
EducationBusiness
Life
web2.0 for You
Shift to 2.0
Me2.0Life2.0
Company2.0 (web2.0 as Biz Platform)
*Korea2.0World2.0
Company2.0web2.0 as Biz Platform
web2.0 GenerationEmployee, Partner, Customer, Anyone
20
GroundswellA Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
Role -> Groundswell Objectives Research -> Listening Marketing -> Talking Sales -> Energizing Support -> Supporting Development -> Embracing
Disruption & Opportunity
Old Media vs. Social Media
Company2.0
Made in/for/by People
Fast Innovation Flat Communication
Learning by Doing
People Value
Culture
Vision MarketBiz Models Services
Strategy
Risk
Customer Relationship
Enterprise2.0 (web2.0 as Facilitator)
Business2.0(web2.0 as Biz Platform &
Business Models)
Company2.0
Company1.0web2.0
SecurityStatic, stable
Systemic Process
Company2.0
HierarchicalClosed
Top DownControl & Command
Enterprise2.0BizModel2.0
Participate
OpenShare
Collective IntelligenceSocial Media
Attention EconomyNew Money
?????
http://www.enterprise2conf.com/about/what-is-enterprise2.0.php
Enterprise 1.0 Enterprise2.0Hierarchy Flat OrganizationFriction Ease of Organization FlowBureaucracy AgilityInflexibility Flexibility
IT-driven technology / Lack of user control User-driven technology
Top down Bottom upCommand and Control Collaboration and Collective Decision
Centralized DistributedTeams are in one building / one time zone
Teams are globalSilos and boundaries Blur, Fuzzy boundaries, open bordersNeed to know TransparencyInformation systems are structured and dictated Information systems are emergent
Taxonomies FolksonomiesOverly complex Simple and Light
Closed/ proprietary standards/ NIH OpenScheduled On DemandLong time-to-market cycles Short time-to-market cycles Security Trust
Hierarchy to Flat Creative Network
Command & Control
Creative Collaboration: Communication and Decision Making
Email Overload toWiki Collaborative Intelligence
New Leadership and Decision Making
일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화
집단지성 활성화
인재 파악 및 등용
신속한 트랜드와칭 및 변화에 대한 빠른 대응
고객의 Loyalty 확보
Made in Customer
지속적이고 성공적인 사업추진
자발적 자기 표현 , 참여 , 공유하는 열린 터전고객과의 교감
Blog for Flat and Transparent Communication
Open Innovation & Crowd Sourcing A 50 year old mining
company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
돌리고 돌리고 ~
Think Big, Start Small, Move Fast
web2.0 as Biz Platform & Hot Issues
Services => Platform => Data => Trust
Information, Knowledge, Contents,Application, Advertisement, Money, Relationship…
Everybody is Happy
Value
Time
Mobile Platform & Open Ecosystem
Within 5 years, the majority of Web usage
worldwide will be mobile.
Mobile application developers are increasingly
choosing the Web as a platform.
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
Web/PC/OnDemand
TV/Setupbox/Live
UGC Pro(RMC)
IPTV
Online Video Platform
tv2.0Internet TVOpen IPTV
by josanku 2008
Contents Owners
User
Advertisers
Online Video Platform, Ecosystem & Economy
AttentionEngagement
MoneyDevice Manufacturers
Platform Providers
Service, Solution Providers
Network OperatorsContents Distributers
Contents Creators
Desktop Widget
Web Widget
Mobile Widget
Webwag.com, zenzui
Physical WidgetWidgetstation, chumby
Widget
Widget Makers
Content &Application Providers
UsersWidget Gallery
AdvertisersWeb Containers,
Terminals
Developers
Widget Platform
Search
Media Information Comm. Shopping
Entertainment
PEOPLE
Social Wb, Peopleware/Socialware/Social Computing
People as Platform
Social Shopping
Social Mediahttp://flickr.com/photos/fredcavazza/2564571564/sizes/o
Ad Platform, Attention EconomyAdvertisement2.0
• The Major or Only web2.0 Revenue Model• Two Side Economics • Attention=$: MS Cashback
• Personalized• Advertisement as Content • Cost Per Action: iCompany • Type: Video, Mobile, Widget, Game• Social Ad Network
• Wibro as an Advertisement
Show Me the Money~
Company Needs
C2O
Chief Web2.0 Officer
web2.0 in Korea
web2.0 >>
web3.0
web0.2
web3.0(Semantic Web,
Mobile Web ?)
본질
Collaborative Intelligence
ME Broadcasting(Mobile) Broadband
Democracy
Internet=Via Applia Antica web2.0=Internet + Open Culture
korea2.0=
f(web2.0)
UPeople, Industry, Academy,
Government
korea2.0 Initiative
Thank U
JoSanKu@KT.Comslideshare.net/josanku
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