competitive analysis final
Post on 03-Dec-2014
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Reliance DigitalReliance Digital
Main competitors Main competitors consideredconsidered
Croma.
E-zone.
Next.
Vijay Sales.
More Electronics.
The Present Campaign The Present Campaign Proposition Proposition
E ZoneE Zone Time bound offers – 12 hrs, 2 days …… to push weekend sales.
Special Promotions – Camera Festival, Home appliance promotions (endorsed by renowned chef and Spaghetti Kitchen).
Price (the most common element among all campaigns in the category).
Rich and Penetration of the campaigns are very high [ TOI and The Telegraph].
Brand: eZone / e Zone
Date: 17.04.2022 Publication: Times of India, Bangalore Page No: 41 Language: English
Size: Quarter Page Headline: Amazing prices only from 10 am - 10 pm today / The 12 hour mobile shopping
festival
Brand: eZone / e Zone (Electronics - Retail)
Date: 16.07.2011 Publication: Times of India, Bangalore Language: English Size: Half Page
Headline: Never before prices on TVs & Washing machines
Brand: eZone / e Zone
Date: 23.07.2011 Publication: The Telegraph, Kolkata Language: English Size: Half Page
Headline: Top kitchen appliances
Brand: eZone / e Zone
Date: 23.07.2011 Publication: Times of India, Bangalore Language: English Size: Full Page
Headline: Top kitchen appliances
Brand: eZone / e Zone
Date: 23.07.2011 Publication: Times of India, Mumbai Language: English Size: Full Page
Headline: Top kitchen appliances
Brand:Brand: eZone / e Zone ( eZone / e Zone (Electronics - RetailElectronics - Retail))
Date: 23.07.2011 Publication: Times of India, Pune Language: English Size: Half Page
Headline: Top kitchen appliances
The Present Campaign The Present Campaign Proposition Proposition
MoreMore Monsoon Campaign.
Highlighting – Best Prices for the customers.
India’s Largest Electronic Retail Chain.
Mainly HT, Mumbai Mirror and Bangalore Mirror.
Brand: Next (Electronics - Retail)
Date: 16.07.2011 Publication: Hindustan Times, New_Delhi Language: English Size: Half Page
Headline: This monsoon,Get showered with the best offers, only at next !
Brand: Next
Date: 23.07.2011 Publication: Bangalore Mirror, Bangalore Language: English Size: Half Page
Headline: Next makes electronics shopping a rewarding experience !
Brand: Next
Date: 30.07.2011 Publication: Mumbai Mirror, Mumbai Language: English Size: Full Page
Headline: Irresistible offers only at Next
The Present Campaign The Present Campaign Proposition Proposition
CromeCrome Independence Campaign: Independence means having your own gadget.
Evolved from a urban Indian household issue. (reluctance to share the in house gadgets with the another)
Prices.
5% Cashback.
Highlighting their services and the shopping experience: We help you buy.
The TATA brand equity.
Bangalore Herald, Deccan Chronicles, HT, Punjab Kesari.
Brand: Croma, Tata Group (Retail - Electronics) Date: 30.07.2011 Publication: Deccan Herald, Bangalore Language: English
Size: Quarter Page Headline: Independence means having your own gadget
Brand: Croma, Tata Group
Date: 30.07.2011 Publication: Deccan Chronicle, Hyderabad Language:English Size: Half Page
Headline: Independence means having your own gadget
Brand: Croma, Tata Group
Date: 30.07.2011 Publication: Hindustan Times, Mumbai Language: English Size: Half Page
Headline: Independence means having your own gadget
Brand: Croma, Tata Group Date: 30.07.2011 Publication: Punjab Kesari, Jalandhar Language: Hindi
Size: Half Page Headline: Hindi - Apne apne electronics pahle hi kharid liye hai
Brand: Croma, Tata Group
Date: 01.12.2011 Publication: Croma, New_Delhi Language: English Size: Full Page
Headline: Efficient professional printing
The Present Campaign The Present Campaign Proposition Proposition Vijay SalesVijay Sales
The Brand Equity.
44 years of existence.
Constant innovations.
Visually appealing creative.
Prices.
Special Promotions: Monsoon Offers, Microwave Mania.
No.1 for Electronics – Catch line.
Mumbai Mirror, Pune Mirror, Mumbai DNA (mainly weekends).
Brand: Vijay Sales
Date: 16.07.2011 Publication: Mumbai Mirror, Mumbai Language: English Size: Half Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 23.07.2011 Publication: Pune mirror, Pune Language: English Size: Half Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 23.07.2011 Mumbai Mirror, Mumbai Language: English Size: Half Page
Headline: Hot deals with Microwave mania
Brand: Vijay Sales
Date: 17.07.2011 Publication: Mumbai Mirror, Mumbai Language: English
Headline: Make your home theater jealous
Brand: Vijay Sales
Date: 16.07.2011 Publication: Pune mirror, Pune Language: English Size: Full Page
Headline: Now Chandan nagar, Kharadi gets a new landmark
Brand: Vijay Sales
Date: 24.07.2011 Publication: Mumbai Mirror, Mumbai Language: English Size: Full Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 23.07.2011 Publication: Pune mirror, Pune Page No: 13 Language: English Size: Full Page
Headline: Monsoon mega deals
Brand: Vijay Sales
Date: 24.07.2011 Publication: DNA, Mumbai Language: English Size: Quarter Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 24.07.2011 Publication: Mumbai Mirror, Mumbai Language: English Size: Full Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 24.07.2011 Publication: Pune mirror, Pune Language: English Size: Full Page
Headline: Turning dreams into reality since 1967
Brand: Vijay Sales
Date: 30.07.2011 Publication: Mumbai Mirror Language: English Size: Half Page
Headline: Monsoon Megadeals
Brand: Kohinoor electronics
Date: 30.07.2011 Publication: Mumbai Mirror Language: English Size: Half Page
Headline: Expect More
Thanks……
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