connect, build, sustain: growing your business with social media

Presentation Information Presentation Title: Connect, Build, Sustain: Growing Your Business with Social Media

Subject Matter: Your social media presence has to be planned, executed, managed, and measured on a daily basis while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achievemarketing objectives. During this presentation, Foley will demonstrate how companies can grow their business throughonline marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies cansuccessfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your targetaudience communicates in the various social networks and how getting noticed is most important. Learn how to drivewebsite traffic from social media and generate leads. See real examples and case studies on how to use your creativity toblend traditional marketing methods with online channels. Get immediate action items and ideas for your business—website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and websitedesign.

Date: Friday, November 9th

Time: 2:15 p.m.–3:00 p.m.

Location: Loews Coronado Bay Resort – Room TBD

Audience: Label Printers – Executive Level

2012 LPIA INNOVATION CONFERENCE

Connect, Build, Sustain: Growing Your Business with Social Media

John Foley, Jr.CEO, Grow Socially and interlinkONE

First… THANK YOU!

• For Being Here!

• For Being Willing to Learn and Engage!

• For Liking My Boston Accent!

Today’s Overview

• Brief Introductions

• The Marketing Landscape

• How You Can Find Social Media Success

• Final Thoughts and Questions

Brief Introductions

• Grow Socially, Inc. – Online Marketing/Social Media– Plan, Manage, Execute and

Measure

• interlinkONE– Enterprise Marketing

Management Software– Plan, build, manage, execute and

measure all marketing activities

Intro: John Foley, Jr.

I love Mar(H)keting!

Accolades• Jetsetter Status on FourSquare

• Ranked #16 as a Top CMO on Twitter in 2012

• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category

• One of the 50 most influential people in Sales Lead Management by SLMA in 2012

The Books

Keep Your Phone On!• Feel free to Tweet, Post, Update,

Email, take notes, photos, and more!

@JohnFoleyJr

Get Involved!• Grab your handout card! I want feedback!

I hope you’ll participate!!I hope you’ll participate!!

Ready to Get Involved?

• POLL Question #1:

Are you currently using social media in your marketing

efforts?View Results: http://ilnk.me/LPIANow1

Opportunities

1. Improve your own marketing

2. Help your customers and prospects with their Marketing.

Psssst – Their Marketing SUCKS too!

The Marketing Landscape

Online Marketing Statistics1 Billion Users on Facebook

NOTE: As of July 2012: http://www.mediabistro.com/alltwitter/social-media-users_b22556and http://searchengineland.com

400 Million Tweets Sent Per Day

72+ Hours of Video Uploaded every minute

170 million users

12 million users… and it’s addictive!

80 million users… and sold for $1 billion!

2 million searches per minute

What is Inbound Marketing?

http://en.wikipedia.org/wiki/Inbound_marketing

“Inbound marketing is a strategy that focuses on attracting prospective customers by offering useful information.”

What Inbound Marketing Enables Us To Do

• Connect with Prospects and Customers

• Build Relationships by Sharing Relevant Information

• Sustain a steady lead-generation funnel and sales pipeline!

Inbound Goal: Drive INQUIRIES!

How YOU Can FindSocial Media Success

What’s your Social Media viewpoint?

• Community• Conversation• Networking• Marketing• Relationships• Customer Service• Immediate Information• Platform

Get Noticed

Integrated Multi-Channel MarketingContent Development - Action - Publish - Engage –

Converse - Share - Social Media - Blogging - Analytics -

Content Mgmt - SEO

STARTSTART with MKTG Plan

Product?Service?Asset?

Optimize / Social FriendlyeNewsletter Sign-Ups

White PapersOffersEmailsPollsBlogs

Landing Pages

Engage and

Nurture

Engage and

Nurture

Plan! Strategy before Tactics!Step 1: Describe the Business, Service, Solution

Step 2: Business, Service, Solution Goal

Step 3: Where Is the Audience Cyclically?

Step 4: How Does the Audience Use Social Media?

Step 5: The One Thing

Step 6: How Will You Humanize the Brand

Step 7: Content Resource and Distribution Strategy

Step 8: How Will You Measure Success?

More than PR! Focus on Conversations• Twitter

– Hashtags– Retweets– Twitter Chats

• Facebook:– Questions/Polls– Invite Comments!

• LinkedIn– Groups– Discussions

• Blog – Posts and Comments

How to Measure Success?

• How many – Downloads– eNewsletter Sign-Ups– Blog Comments– Questions– Shared Links– Re-Tweets– Followers– Site Traffic

Ready to Get Involved?

• POLL Question #2:

Which social network has provided the best results for

your business?View Results: http://ilnk.me/LPIANow2

Next… Specific Business Building Tips

• LinkedIn• Facebook• Twitter• YouTube• Foursquare• Pinterest

LinkedIn Tip: Update your Status Daily!

LinkedIn Tip: Complete Your Profile

• Industry & Location

• Current Position

• Past Positions• Education• Skills• Photos• Connections

LinkedIn: Company Page

Facebook: Showcase Your Brand!

• Utilize the Cover Photo and About message

Facebook: Post a Variety of Content

Facebook Advertisements Can Work!

Target Facebook Usersto Reach Your Audience!

Twitter: Personal and Company Pages

Twitter: Advanced Search Feature

https://twitter.com/search-advanced

Tip: FollowerWonk.com to Find People

YouTube: Tips for Success

• Feature variety of employees, mix up the tone

• Experiment with different backdrops, scenes, etc.

Pinterest: Hype or Goal-Achiever?• Visually tell the story of your brand!

Don’t Forget! Align Tactics with GoalsTactic Goal Key Steps

Facebook Fan page Increase awareness of services, generate leads

Post once a day; Custom Tab for demo registration

Twitter company page Become a thought leader, provide support

Post multiple times daily; share marketing-related news; active listening

YouTube Profile Humanize brand; create demand

Film weekly video of employee(s); create screencasts of customer successes

Pinterest Drive website traffic! Create boards to highlight portfolio work

Remember: Website is Home Base!

Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts

can increase campaign effectiveness.

Final Thoughts and Questions

Success Depends on All of These Items!

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

This Takes Planning: Calendar #1

Expo Event8AM-6PM

Send out flyers to clients

Announce on website

Email eNewsletter (Announce)

Tell colleagues you’re attending

Send thank you cards

Enter new contacts in Excel

Mail -Monthly Newsletter

Create Post, Link back to website

Announce on &

Comment on event’s page

Connect with Keynote Speakers on

Join in on event’s hashtag

Share speaking presentation on

Friend new contacts on

Share event article on

Share event article on

Announce booth # with video post

Follow-Up with Post & Post Pictures

This Takes Planning: Calendar #2

COMPANY WEBSITE

Social Media

SEO

DM/Flyer

E-mail

Links

Other

Inbound and Outbound MarketingWork Together

Whitepapers,eBooks

Downloads

eNewsletter Sign-Ups

Comments & Questions on

Blog

Info/Inquiries

Webinar Sign-Ups

100 Visitors

2000 Visitors

800 Visitors

3500 Visitors

CRM

Wrap Up• Start with a Plan

• Create an Online Marketing Strategy

• Incorporate Social Media into all of your Marketing Efforts

• Measure the Results!

Resources for You

• Free White Paper on Inbound Marketing!• http://InboundMarketingWhitePaper.com

Contact Grow Socially

• Sales@GrowSocially.com

• 1.800.948.0113

• Twitter.com/GrowSocially

• http://GrowSocially.com

Q & A / Contact Me!: http://ilink.me/JR

iFlyMobi.com

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THANK YOU!