connecting with communities heavy chef march09

How to connect with key online communities

Heavy Chef JHB March 09

Melissa Attree: Marketer, Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za

One weeks worth of the New York Times contains

more info than a person was likely to come across in their lifetime during the 18th

century.

Attention is a commodity

‘The more things change, the more they stay the same.’

So what has changed?

Δ How news breaks & spreadsΔ Media ID

Δ Amount of info Δ How info is consumed

Conversation

Influence / Shape

Someone somewhere has something to say

about your brand / product /

service

DYH

Listen

Identify key communities

- People- Blogs

- Social Networks- Multimedia sites

- Social bookmarking

Find the Fans

Content

Many media formsBe remarkable

BalanceRSS

Good content travels – help it

If product development is great then the conversation

will follow

If your product is ‘un-cool’ then add value through

content.

Content is King.

*

Community Management

All about peopleWOM

The power of the collective

"The greatest problem in communication is the illusion

that it has been accomplished.”

- George Bernard Shaw

Melissa Attree

Marketer, Social Media Consultant, Blogger, Brand Strategist

My Blog: www.melissaattree.co.za

Twitter: melattree

Skype: melattree

Delicious: MelissaAttree

Facebook: Melissa Attree

Google: melissaattree@gmail.com

E-mail: melissa@geton.co.za OR melissaattree@gmail.com

Cell: 083 556 4805